The Peugeot RCZ R Challenges Twitter Users in a Race from 0 to 140
Laura McQuarrie — June 18, 2014 — Autos
References: rczrace-peugeot & adeevee
The Peugeot RCZ R is a powerful and speedy automobile, capable of going from 0 to 140 kph in 10.94 seconds, but in an age where everything is instantaneous, the word "fast" has lost a lot of its meaning. To prove that the RCZ R is the fastest car ever made by Peugeot, the French car brand set up the #RCZRace to compare it to Twitter, one of the quickest things on the Internet. Twitter users became part of a race, challenged to type out a 140-character message in just 11 seconds. Even when given a couple milliseconds of extra time, it's still not easy to beat the speedy RCZ R as it also goes from 0 to 140.
Over 152,000 players have tried out the experience and from it, #RCZRace generated over 12,000 tweets. If you think you're a super speedy typist, you can still put your skills to the test online in the virtual race.
Over 152,000 players have tried out the experience and from it, #RCZRace generated over 12,000 tweets. If you think you're a super speedy typist, you can still put your skills to the test online in the virtual race.
Trend Themes
1. Real-time Marketing - The #RCZRace campaign shows the power of real-time marketing and the potential to engage consumers through interactive competitions.
2. Gamification - The virtual race component of #RCZRace exemplifies the growing trend of gamification in marketing and provides opportunities for brands to create engaging and rewarding experiences for their audiences.
3. Social Media Challenges - Social media challenges like #RCZRace provide a unique opportunity for brands to leverage user-generated content and increase brand visibility through social media shares and engagement.
Industry Implications
1. Automotive - The #RCZRace campaign highlights opportunities for automotive brands to leverage social media and gamification to increase consumer engagement and promote new products.
2. Marketing and Advertising - The success of #RCZRace demonstrates the potential for interactive and gamified campaigns to capture audience attention and generate buzz for brands.
3. Social Media - Social media platforms like Twitter are becoming increasingly important for brands to reach audiences and engage with consumers, particularly through campaigns and challenges like #RCZRace.
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