'XXXX Beer and Mates Paradise' Campaign is an Interactive Contest
Senduran Bhakthakumaran — March 17, 2012 — Marketing
References: xxxxisland.au & adverblog
The XXXX Beer and Mates marketing campaign from XXXX Gold beer tugs at the beer-loving, summer-enjoying heartstrings of the male anatomy. XXXX Gold beer is setting up a 15-acre island in the Southern Great Barrier Reef in Australia, aimed solely towards providing some lucky men the perfect environment for summery, beer-infused fun that includes barbecues, lounging and more beer.
The best part is that XXXX Gold has opened up an interactive portion to the public, asking men what would be perfect to include on the island before setting up a lucky group for a few days of relaxation (or no relaxation if that’s what they want). The island is a beautiful abode surrounded by majestic water and with XXXX building its entertainment from scratch, this crowd-sourced beer party island makes the XXXX Beer and Mates marketing campaign a surefire way to gain the love of men in Australia.
The best part is that XXXX Gold has opened up an interactive portion to the public, asking men what would be perfect to include on the island before setting up a lucky group for a few days of relaxation (or no relaxation if that’s what they want). The island is a beautiful abode surrounded by majestic water and with XXXX building its entertainment from scratch, this crowd-sourced beer party island makes the XXXX Beer and Mates marketing campaign a surefire way to gain the love of men in Australia.
Trend Themes
1. Interactive Marketing Campaigns - Opportunity for brands to engage with consumers and gather insights through interactive campaigns, like XXXX Gold's beer party island.
2. Crowd-sourced Experiences - Creating unique and personalized experiences by involving customers in the decision-making process, as demonstrated by XXXX Gold's island contest.
3. Branded Destination Experiences - Brands curating exclusive and immersive experiences in unique destinations to connect with target audiences, such as XXXX Gold's island getaway.
Industry Implications
1. Alcoholic Beverage - Alcoholic beverage companies can leverage interactive marketing campaigns to increase brand engagement and loyalty.
2. Tourism & Travel - Travel companies can explore crowd-sourced experiential opportunities to attract customers and create memorable vacations.
3. Event Planning & Management - Event planning firms can tap into the trend of branded destination experiences to create unique and immersive brand activations for clients.
4.1
Score
Popularity
Activity
Freshness
