The Pizza Hut Old World Ad Travels to Italy to Determine Taste and Quality
Jana Pijak — January 19, 2015 — Life-Stages
This Pizza Hut Old World ad is both humorous and incredibly authentic. The marketing campaign is captured in Italy and features an elderly cast who give their two cents on the fast food brand's signature recipes.
Enlisting the help of Italian pizza experts--a group of elderly couples who have tasted authentic pies their whole life--the Pizza Hut Old World ad results in plenty of unscripted laughs and a surprisingly positive reaction from a cast who is not so accustomed to change.
In addition to judging Pizza Hut's recipes, this commercial's senior cast also takes a listen to dubstep, a music genre popular among American youth. While they appear satisfied with their pizza, the cast seems less than impressed with Pizza Hut's taste in music.
Enlisting the help of Italian pizza experts--a group of elderly couples who have tasted authentic pies their whole life--the Pizza Hut Old World ad results in plenty of unscripted laughs and a surprisingly positive reaction from a cast who is not so accustomed to change.
In addition to judging Pizza Hut's recipes, this commercial's senior cast also takes a listen to dubstep, a music genre popular among American youth. While they appear satisfied with their pizza, the cast seems less than impressed with Pizza Hut's taste in music.
Trend Themes
1. Authentic Marketing - Using elderly individuals to give honest reviews adds authenticity and humor to marketing campaigns.
2. Cultural Adaptation - Brands can expand their reach by tailoring their marketing strategies to specific regions and cultures, as seen in the Pizza Hut Old World ad.
3. Cross-generational Appeal - Incorporating different age groups in advertising can create a wider appeal and generate positive reactions from diverse audiences.
Industry Implications
1. Fast Food - Fast food chains can utilize creative marketing campaigns like the Pizza Hut Old World ad to engage consumers and stand out from competitors.
2. Food and Beverage - The use of authentic taste testers in advertisements presents an opportunity to showcase the quality and taste of different food brands.
3. Advertising - Creative and humorous advertisements that feature contrasting elements, like the Pizza Hut Old World ad, can capture attention and effectively promote products.
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