Whole Foods Market Shows How 'Values Matter' in Campaign
Meghan Young — January 19, 2015 — Lifestyle
References: wholefoodsmarket & npr.org
The boomer is an individual more concerned with health and happiness with every passing day and this Whole Foods Market commercial hits all the right notes when it comes to those concerns. A grocery store that is synonymous with quality, which often comes at a higher price, the commercial was central to the chain's first-ever national brand campaign.
Through the commercial, which focuses on where their products come from and the hard working people who make it happen, Whole Foods Market is making an effort to brand itself as America's Healthiest Grocery Store. As other one-stop shops such as Wal-mart are introducing groceries also, it's important for traditional food businesses to show how they stand out from the crowd.
Through the commercial, which focuses on where their products come from and the hard working people who make it happen, Whole Foods Market is making an effort to brand itself as America's Healthiest Grocery Store. As other one-stop shops such as Wal-mart are introducing groceries also, it's important for traditional food businesses to show how they stand out from the crowd.
Trend Themes
1. Health-conscious Advertising - There is an opportunity to appeal to boomers' concerns about health and happiness through advertising campaigns that emphasize the health benefits of products and services.
2. Transparency Marketing - Advertising campaigns that focus on the origin and production of products can appeal to consumers' desire for transparency and authenticity.
3. Brand Identity Campaigns - National branding campaigns that emphasize a business's unique values and features can differentiate it from competitors and increase consumer loyalty.
Industry Implications
1. Grocery Stores - Grocery stores can benefit from health-conscious advertising campaigns and transparency in their sourcing and production methods.
2. Food Production - Food producers can increase consumer trust and loyalty by emphasizing transparency and ethical practices in their advertising campaigns and brand identity.
3. Retail - Retail businesses can differentiate themselves from competitors and increase consumer loyalty through national brand campaigns that emphasize their unique values and features.
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