The 'Start Something New' IKEA Ad Tells an Inspiring Story
Laura McQuarrie — August 31, 2013 — Art & Design
References: creativecriminals
This IKEA ad tells an adorable story without words. The commercial is called 'Start Something New' and features an elderly man who follows the same routine every day. The man walks to the park and sits on a park bench to feed the birds. One day the bench is full and the next day, he returns with a brand new fold-up chair from IKEA.
Since he is no longer restricted in where he can go, this is the start of his new life. First, the elderly man goes to feed a different group of birds and then he branches out to beaches and begins his travels across the globe.
This commercial shares an inspiring story on how much one decision, even as something as simple as buying a piece of furniture, can be life-changing.
Since he is no longer restricted in where he can go, this is the start of his new life. First, the elderly man goes to feed a different group of birds and then he branches out to beaches and begins his travels across the globe.
This commercial shares an inspiring story on how much one decision, even as something as simple as buying a piece of furniture, can be life-changing.
Trend Themes
1. Adorable Storytelling - Opportunity for brands to create compelling and heartwarming commercials that resonates with viewers on an emotional level.
2. Mobility and Freedom - Advancements in foldable furniture and innovative designs that provide convenience and flexibility, enabling individuals to explore new possibilities and experiences.
3. Power of Small Decisions - Recognition that even seemingly small choices, like purchasing furniture, can have a profound impact on individual lives and lead to transformative experiences.
Industry Implications
1. Advertising and Marketing - Opportunity for agencies and brands to create impactful advertisements that tell compelling stories and evoke strong emotions, capturing the attention and loyalty of audiences.
2. Furniture and Home Goods - Potential for furniture manufacturers and retailers to develop lightweight, foldable, and travel-friendly furniture solutions that cater to individuals' desire for mobility, enabling them to engage in new experiences and lifestyles.
3. Consumer Behavior and Decision-making - Exploration of the psychology behind consumer decision-making and the potential for brands to leverage these insights to create marketing campaigns that highlight the significance of seemingly small choices.
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