Targeting for this niche increases to accommodate their sheer numbers
Implications - There are officially 75 Million Millennials in the world, and Gen Z already makes up over 1/4 of the population, meaning youth targeting is becoming all the more important. This is evident in the increasing attention paid to college students in particular. Ultimately, nuanced desires are only effective when paired with the black and white breakdown of the population.
Workshop Question - How could you tweak your marketing and offering to better resonate with today's modern student?
Trend Themes
1. Youth Targeting - Increasing attention is being paid to college students and youth participants in marketing and product development.
2. Convenient Campus Dining - Technology and innovation are generating new ways for college students to access food, including delivery service and nutritional apps.
3. Nostalgic Collegiate Fashion - Street-style and heritage clothing are becoming increasingly popular on university campuses, as collegiate aesthetic is celebrated on and off the field.
Industry Implications
1. Food Delivery Service - Companies can explore opportunities to expand food deliveries to college campuses and leverage mobile apps.
2. Collegiate-themed Merchandise - Retailers can capitalize on the demand for nostalgic, branded clothing and home goods.
3. Youth-centric Marketing - Companies and brands can better target the youth demographic, especially college students, by creating products that are marketed to them specifically.
11 Featured, 97 Examples:
361,124 Total Clicks
Date Range:
Aug 14 — Feb 16
Trending:
Warm
Consumer Insight Topics:
