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Collegiate Targeting

Targeting for this niche increases to accommodate their sheer numbers

Implications - There are officially 75 Million Millennials in the world, and Gen Z already makes up over 1/4 of the population, meaning youth targeting is becoming all the more important. This is evident in the increasing attention paid to college students in particular. Ultimately, nuanced desires are only effective when paired with the black and white breakdown of the population.
Workshop Question - How could you tweak your marketing and offering to better resonate with today's modern student?
Trend Themes
1. Youth Targeting - Increasing attention is being paid to college students and youth participants in marketing and product development.
2. Convenient Campus Dining - Technology and innovation are generating new ways for college students to access food, including delivery service and nutritional apps.
3. Nostalgic Collegiate Fashion - Street-style and heritage clothing are becoming increasingly popular on university campuses, as collegiate aesthetic is celebrated on and off the field.
Industry Implications
1. Food Delivery Service - Companies can explore opportunities to expand food deliveries to college campuses and leverage mobile apps.
2. Collegiate-themed Merchandise - Retailers can capitalize on the demand for nostalgic, branded clothing and home goods.
3. Youth-centric Marketing - Companies and brands can better target the youth demographic, especially college students, by creating products that are marketed to them specifically.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
11 Featured, 97 Examples:
361,124 Total Clicks
Date Range:
Aug 14 — Feb 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

90s Campus Attire
90s Campus Attire
The Stussy Fall 2015 Lookbook is a Throwback to College in Another Decade
Those who thought that bucket hats and mini skirts were out this season are sure to be disappointed with the Stussy Fall 2015 Lookbook, which features a number of awesomely 90s styles to please fans (... MORE
Team Spirit-Themed Shoes
Team Spirit-Themed Shoes
The Nike Week Zero Collection is Customized by Varsity Football Teams
Week Zero is the unofficial kickoff of the college football season and Nike is super excited about it. In celebration, the sportswear giant is releasing the Week Zero Collection, featuring 13... MORE
Campus Map Pint Glasses
Campus Map Pint Glasses
This College Town Maps Drinkware is Designed for Students and Alumni
Those who are looking to pay respect and remember their alma mater with pride will find the College Town Maps Drinkware to be a beautifully crafted sentiment. Featuring the campus maps of over 50... MORE
Collegiate Gelatin Molds
Collegiate Gelatin Molds
These Jell-O Molds Look Like the Mascots of Various American Universities
The New University Jell-O molds are ideal for fans excited for the 2014 college football season to start. Each major college mascot is recreated in these super cool Jell-O molds so you can make... MORE
play_circle_filledYouth-Focused Furniture Ads
Youth-Focused Furniture Ads
This RH Teen Commercial Promotes the Brand's Newest Product Range
RH Teen is a youth-focused retail concept by Restoration Hardware and is promoted in a fun and fashionable television spot. This RH Teen promotional ad appeals to high schoolers and teens who are... MORE
Collegiate Coffee Trucks
Collegiate Coffee Trucks
The New Starbucks Food Trucks Will Follow Students Around on Campus
To keep up with student coffee cravings, Starbucks created the Starbucks food truck that will follow students around on various American college campuses to provide students with their daily dose of... MORE
Collegiate Fast Food Deliveries
Collegiate Fast Food Deliveries
Chipotle is Expanding its App Delivery Service to College Campuses
The popular Mexican fare restaurant Chipotle has recently increased its fast food deliveries to cover 40 new college campuses just in time for the new school season. This is a smart move on by the... MORE
Soda-Covered Chicken Wings
Soda-Covered Chicken Wings
The 'Zesty Citrus' Wings from Buffalo Wild Wings are Coated in Soda
‘Buffalo Wild Wings’ recently debuted a new flavor for its chicken wings called ‘Zesty Citrus.’ When it comes to wings, some people prefer them to be hot and spicy while... MORE
French Fry Vending Machines
French Fry Vending Machines
This Vending Machine Design Dispenses Fired Potatoes and Sauces
Finally you can now enjoy fresh French fries whenever you’d like thanks to this incredible French fry vending machine design engineered by the Wageningen University in the Netherlands. The... MORE
College Dining Mobile Apps
College Dining Mobile Apps
This Startup Offers a Simple Food-Related App for College Students
Finding college dining experiences that are healthy, cheap and easy to access can be one of the more difficult aspects of life as a post-secondary student and ‘Tumvi’ is aiming to make... MORE
Heritage Shirt Advertisements
Heritage Shirt Advertisements
GANT's 'YALE' Heritage Shirts are Celebrated in This Campaign
This heritage shirt commercial from GANT reminds: “They changed the world, not the shirt.” As a heritage sportswear brand, GANT begin an extensive rebranding this September with an... MORE

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