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Artisanal Wellness

Aging consumers turn to tea-based cocktails as a status symbol of health

Implications - As health consciousness rises, aging consumers are not necessarily consuming less alcohol, but they are being very conscious about the types of alcoholic beverages they choose to enjoy. Turning to tea-based variants of popular cocktails offers consumers a healthy compromise, and adds a level of prestige to the drinking experience. This progression not only speaks to the desire for both health and sophistication, but also points to health increasingly becoming a symbol for sophistication.
Workshop Question - How could your brand encourage consumers to indulge while framing that indulgence in terms of wellness?
Trend Themes
1. Tea-based Cocktails - Aging consumers are turning to tea-based variants of popular cocktails as they desire both health and sophistication.
2. Concentrated Tea Mix Packaging - Concentrated tea mix is being created as a means of creating a non-alcoholic beverage or utilized in the creation of cocktails.
3. Boozy Bubble Teas - Asian tapioca bubble tea is being infused with alcohol to make delicious and adult versions of the popular Taiwanese milky drinks.
Industry Implications
1. Beverage Industry - The beverage industry can find new branding opportunities through the use of tea-based cocktails and tea-derived mixers and modifiers.
2. Alcohol Industry - The alcohol industry has the potential to explore new markets by creating healthier and more sophisticated cocktail options for health-conscious customers.
3. Tea Industry - The expansion of tea into the cocktail market can create new revenue streams and greater visibility for the tea industry, especially with creative branding such as colorful tea cocktails.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
112,827 Total Clicks
Date Range:
Oct 15 — Dec 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Colorful Tea Cocktails
Colorful Tea Cocktails
Pantone & Mixologists Across North America Created These Colorful Cocktails
It’s not uncommon to see the food, beverage and design worlds collide, but Pantone recently struck up a new project that resulted in vibrantly colorful cocktails inspired by its database of... MORE
Concentrated Tea Mix Packaging
Concentrated Tea Mix Packaging
The Finest Kind Tea Mixers and Modifiers Create Delicious Drinks
Tea mix is often associated with being prepackaged and a lesser-than option compared to the fresh stuff, but the Finest Kind Tea Mixers and Modifiers look to change this. Created by Jay Lombard,... MORE
Artisanal Tea-Based Cocktails
Artisanal Tea-Based Cocktails
These Artisan Teas are Designed to Be Paired with Alcohol
‘Owl’s Brew’ recently teamed up with ‘The Famous Grouse’ to launch a line of artisan teas that can used to make cocktails. When it comes to making cocktails, tea is not... MORE
Boozy Bubble Teas
Boozy Bubble Teas
These Bubble Tea Cocktails Turn the Asian Tapioca Beverage Into an Adult Drink
These Matcha Pineapple Bubble Tea Cocktails offer an adult-friendly and homemade version of the popular Taiwanese milky drinks that are infused with alcohol. The drinks retain the same fruity... MORE
Black Tea Cocktails
Black Tea Cocktails
This Sparkling Pomegranate Boozy Beverage Features Notes of Currant
This festive pomegranate boozy beverage is made with a base of black tea to add flavor and depth to the drink that is ideal for the winter season. The drink draws upon pomegranate seeds and currants... MORE
Chai Cranberry Sangria
Chai Cranberry Sangria
This Seasonal Cocktail Includes Chai Tea Bags and Fresh Cranberries
This chai and cranberry sangria is a seasonal take on a fruity alcoholic beverage. Created by Jess Merchant from the food blog How Sweet It Is, the recipe for cranberry chai sangria uses cranberry... MORE

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play_circle_filledBoozy Taiwanese Teas
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