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Viral Convenience

Accommodating an on-the-go lifestyle is no longer just a functional move

Implications - Millennials work on an average of 3 screens and Gen Z works on an average of 5; it's no surprise that virtually everything this youth generation consumes is seen as a way to communicate personal branding. With this in mind, even the most functional products are implementing viral-worthy elements. This points to a desire beyond function for on-the-go youth groups such as students and career-age Millennials.
Workshop Question - Think of your most basic, run-of-the-mill product. How could you adapt that to be something consumers can't wait to post online about?
Trend Themes
1. Viral Convenience - The desire for on-the-go convenience is leading to functional products implementing viral-worthy elements.
2. Innovative Food Packaging - New and unique food packaging formats are emerging to stand out on crowded shelves and disrupt the market, such as squeezable tubes and ketchup leathers.
3. Alternative Energy Supplements - Consumers are seeking healthy, alternative energy supplements in various forms from caffeinated gum to breath strips.
Industry Implications
1. Food and Beverage - Innovative packaging and functional convenience products are transforming the way consumers engage with food and beverages.
2. Health and Wellness - With an increased focus on well-being, alternative energy supplements are becoming a popular option for consumers looking for healthy and convenient ways to fuel up.
3. Retail and E-commerce - Online retailers are well-positioned to capitalize on viral convenience products and unique food packaging as demand for on-the-go products rise.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 60 Examples:
120,828 Total Clicks
Date Range:
Sep 15 — Aug 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Chocolate Sandwich Slices
Chocolate Sandwich Slices
This Japanese Food Product Turns Chocolate Into a Deli Meat Replacement
Deli meats and cheeses are a thing of the past now thanks to the creation of processed chocolate sandwich slices that are designed exclusively to make adding sweet topping to a sandwich incredibly... MORE
Dehydrated Ketchup Condiments
Dehydrated Ketchup Condiments
This Ketchup Leather Prevents Burgers from Going Soggy
Chef Ernesto Uchimura of the Los Angeles restaurant Plan Check recently invented ketchup leather for burgers. While ketchup is a staple at most restaurants and diners, the tomato-based condiment can... MORE
Taco-Based Cleanses
Taco-Based Cleanses
The 'Taco Cleanse' is a Tortilla-Based Detox for Breakfast, Lunch and Dinner
January is one month of the year where people of all types are looking to adopt new eating habits and fitness routines, which is likely what has made the rise of the Taco Cleanse so popular. The... MORE
Deliverable Date Packages
Deliverable Date Packages
7-11 Now Offers Convenience Packs for Dates with Red Bull and Condoms
Alongside 7-11’s new delivery service, the store has revealed that it will now deliver ‘Convenience Packs’ themed as hangover and date packages right to people’s doors. These... MORE
Tube-Shaped Gum Packaging
Tube-Shaped Gum Packaging
This Korean Chewing Gum is Packaged in a Squeezable Tube
The South Korean confectionery brand Daeyoung Foods is selling a line of gum that comes in a squeezable tube. When it comes to making gum more appealing to young consumers, brands usually opt for... MORE
Caffeinated Chewing Gums
Caffeinated Chewing Gums
Energy Bombs' New Caffeine Gums are Infused With Essential Vitamins
Energy Bombs’ new caffeine gum product is designed to revolutionize the world of energy supplementation with its trailblazing new Energy Chewing Gum products. Available in Mint and Cinnamon... MORE
Energizing Breath Strips
Energizing Breath Strips
Lumos' Mint-Flavored 'Energy Strips' Provide a Shot of Natural Caffeine
In addition to helping to freshen one’s breath with a minty flavor, these breath strips from Lumos offer consumers a fast and efficient way to fuel up. Lumos ‘Energy Strips’... MORE

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