Accommodating an on-the-go lifestyle is no longer just a functional move
Implications - Millennials work on an average of 3 screens and Gen Z works on an average of 5; it's no surprise that virtually everything this youth generation consumes is seen as a way to communicate personal branding. With this in mind, even the most functional products are implementing viral-worthy elements. This points to a desire beyond function for on-the-go youth groups such as students and career-age Millennials.
Workshop Question - Think of your most basic, run-of-the-mill product. How could you adapt that to be something consumers can't wait to post online about?
Trend Themes
1. Viral Convenience - The desire for on-the-go convenience is leading to functional products implementing viral-worthy elements.
2. Innovative Food Packaging - New and unique food packaging formats are emerging to stand out on crowded shelves and disrupt the market, such as squeezable tubes and ketchup leathers.
3. Alternative Energy Supplements - Consumers are seeking healthy, alternative energy supplements in various forms from caffeinated gum to breath strips.
Industry Implications
1. Food and Beverage - Innovative packaging and functional convenience products are transforming the way consumers engage with food and beverages.
2. Health and Wellness - With an increased focus on well-being, alternative energy supplements are becoming a popular option for consumers looking for healthy and convenient ways to fuel up.
3. Retail and E-commerce - Online retailers are well-positioned to capitalize on viral convenience products and unique food packaging as demand for on-the-go products rise.
7 Featured, 60 Examples:
120,828 Total Clicks
Date Range:
Sep 15 — Aug 16
Trending:
Warm
Consumer Insight Topics:
