Starbucks Iced Coffee is Pre-Brewed to Make Personalization Easy
Laura McQuarrie — August 20, 2014 — Lifestyle
References: brandeating
Starbucks is all about preparing coffee to your specifications and in order to help consumers enjou Starbucks Iced Coffee at home, the coffee chain is now selling plain batches of black coffee that can be "brewed to personalize." Whether you're a fan of adding almond milk, soy milk, or nothing at all to your iced coffees, this is a new way to get the exact taste of an Starbucks Iced Coffee at home.
To make customization even easier, the brewed coffee beverage comes in three different varieties to get consumers started, including Lightly Sweetened, Unsweetened and Caramel flavors, so that making your own iced coffee drinks with this product is almost like having a barista in a bottle. The bottles come in 64 ounce bottles, also saving multiple coffee runs when you're at home and in need of an icy java fix.
To make customization even easier, the brewed coffee beverage comes in three different varieties to get consumers started, including Lightly Sweetened, Unsweetened and Caramel flavors, so that making your own iced coffee drinks with this product is almost like having a barista in a bottle. The bottles come in 64 ounce bottles, also saving multiple coffee runs when you're at home and in need of an icy java fix.
Trend Themes
1. Customized Iced Coffee - Personalizing iced coffee at home is a growing trend, creating an opportunity for customizable coffee products and DIY brewing kits.
2. At-home Coffee Brewing - The rise of at-home coffee brewing is reshaping the coffee industry, leading to opportunities for innovative brewing equipment and subscription services for coffee beans.
3. Convenience in Beverage Packaging - The demand for convenient, ready-to-drink beverages like pre-brewed iced coffee is increasing, paving the way for packaging designs that prioritize ease of consumption and customization.
Industry Implications
1. Coffee Retail - Coffee retailers can capitalize on the trend by offering personalized product lines and brewing accessories that cater to at-home customization.
2. Beverage Packaging - The beverage packaging industry can seize the opportunity to develop innovative packaging designs that enhance the customization experience and extend the shelf life of pre-brewed coffee.
3. Home Appliance - Home appliance manufacturers can tap into the at-home coffee brewing trend by creating user-friendly coffee brewing machines with customizable features and integration with digital platforms.
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