Consumers turn to floral-infused indulgences as a health compromise
Implications - More than simply elevating aesthetics, botanical additions to dessert infuse a sense of freshness to otherwise processed or preservative-heavy indulgences. While flavor experimentation is on the rise when it comes to savory dishes, the sweet side has seen a return to natural, delicate flavors that are "of the earth," referencing a consumer desire for balance when it comes to health and wellness.
Workshop Question - What emerging aspects of health and wellness could be reformatted for your industry?
Trend Themes
1. Botanical-infused Desserts - Floral and botanical ingredients being incorporated into desserts for natural, delicate and fresh flavors
2. Vegan Ice Creams - The rise in popularity of vegan options for consumers, including ice cream
3. Wildflower-inspired Treats - Incorporation of wildflowers and floral components in desserts and ice creams
Industry Implications
1. Food & Beverage - Developing and innovating new flavors using botanicals and wildflowers
2. Health and Wellness - Creating desserts that are balanced and healthier for consumers through the addition of natural ingredients
3. Packaging and Design - Creating aesthetically pleasing and playful packaging to appeal to consumers
