Starbucks' Pumpkin Spice Latte Campaign Lets You Get a PSL Early
Laura McQuarrie — August 23, 2014 — Lifestyle
References: twitter & brandeating
Around this time of year, there are a lot of PSL fans that start to send out tweets in anticipation of the seasonal Starbucks Pumpkin Spice Latte making a return to the coffee chain. With fall right around the corner, this year Starbucks is giving its fans the chance to unlock the PSL a little early through the #SpotTheSpice Twitter campaign.
Each day, @TheRealPSL on Twitter sends out clues that will point fans in the right direction towards a secret password. By revealing this password to a Starbucks barista, you'll be able to get a PSL as early as August 26th in stores. Fortunately, when the secret password has been used once at a Starbucks location, it will go on display in-store, so that everyone else can indulge in the tasty fall drink.
Each day, @TheRealPSL on Twitter sends out clues that will point fans in the right direction towards a secret password. By revealing this password to a Starbucks barista, you'll be able to get a PSL as early as August 26th in stores. Fortunately, when the secret password has been used once at a Starbucks location, it will go on display in-store, so that everyone else can indulge in the tasty fall drink.
Trend Themes
1. Interactive Twitter Campaigns - Incorporating interactive Twitter campaigns like Starbucks' #SpotTheSpice can engage customers and encourage social media promotion.
2. Early Access Campaigns - Providing customers with early access to seasonal products like Starbucks' PSL can create hype and increase sales.
3. Secret Password Promotions - Implementing secret password promotions like Starbucks' PSL can create a sense of exclusivity and reward for customers.
Industry Implications
1. Coffee Chains - Coffee chains can generate interest and increase sales by offering early access to seasonal products and implementing interactive campaigns like Starbucks' #SpotTheSpice.
2. Social Media Marketing - Businesses can increase brand awareness and customer engagement by incorporating interactive campaigns like Starbucks' #SpotTheSpice into their social media strategies.
3. Seasonal Products - Offering early access to seasonal products like Starbucks' PSL and implementing exclusive promotions can create excitement and increase sales for businesses in the seasonal products industry.
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