Mazzio’s and Wing Run Wings Create Cobranded Options for More Variety
Meghan Young — March 23, 2015 — Lifestyle
References: mazzios & pizzamarketplace
Mazzio’s Italian Eatery and Wing Run Wings have come together to create a series of new wing flavors that will delight their respective customers. Since pizza and wings go hand-in-hand, it's only natural that these two establishments would partner up to create a collaborative recipes revolving around 11 new wing flavors including Garlic Parmesan, Sweet BBQ, Spicy BBQ, Honey Mustard, Sesame, Sweet Chili and Lemon Pepper.
Sheri Miksa, president and CEO of Mazzio’s, said in a statement, "These flavorful, craveable wings are proven winners and have been 'fan favorites' in our hometown of Tulsa for over 10 years." The wing flavors are available as a five-piece snack with one flavor or in a small 10-piece, medium 15-piece and large 20-piece, each with two flavors, which gives people even more options.
Sheri Miksa, president and CEO of Mazzio’s, said in a statement, "These flavorful, craveable wings are proven winners and have been 'fan favorites' in our hometown of Tulsa for over 10 years." The wing flavors are available as a five-piece snack with one flavor or in a small 10-piece, medium 15-piece and large 20-piece, each with two flavors, which gives people even more options.
Trend Themes
1. Cobranding - The collaboration between Mazzio’s and Wing Run Wings creates new cobranded options for customers seeking more variety in their wing flavors.
2. Expanded Menu Offerings - The addition of 11 new wing flavors allows Mazzio’s and Wing Run Wings to expand their menu offerings and attract a wider range of customers.
3. Customizable Orders - Offering different flavor options in various sized orders allows customers the opportunity to customize their orders to cater to their preferences.
Industry Implications
1. Restaurant Industry - The partnership between Mazzio’s and Wing Run Wings demonstrates the potential for collaboration and innovation within the restaurant industry.
2. Food and Beverage Industry - The addition of new wing flavors showcases the potential for innovation and creativity within the food and beverage industry.
3. Fast Food Industry - The expanded wing flavor options could attract customers who typically order from fast food chains, indicating opportunities for disruption and competition within the fast food industry.
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