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Botanic Infusion

Consumers embrace food and beverage flavored with floral elements

Implications - Many brands are responding to concerns regarding chemical additives with flavoring alternatives derived from floral elements.
From upscale menu items to craft spirit offerings, such infusions serve to transform traditional food and beverage into something that both feels sophisticated and appeals to the health-conscious. The reformatting rich, familiar flavors with natural ingredients speaks to the influence of the health movement in luxurious settings.
Workshop Question - How could your brand manufacture a sense of luxury without substantially altering your core product or service?
Trend Themes
1. Floral Infused Flavors - Brands are responding to concerns regarding chemical additives with flavoring alternatives derived from floral elements.
2. Natural and Organic Ingredients - The reformatting rich, familiar flavors with natural ingredients speaks to the influence of the health movement in luxurious settings.
3. Unique and Artisanal Food and Beverages - Infused spirits, floral desserts and complex syrups are just a few examples of artisanal food and beverage production.
Industry Implications
1. Food and Beverage - The use of floral elements in food and beverage production is a growing trend with innovative infusions and applications.
2. Health and Wellness - The trend towards natural and organic ingredients is driven by the increasing interest in healthy and sustainable food options.
3. Luxury and Hospitality - Incorporating unique and artisanal food and beverage offerings into hospitality settings is a disruptive innovation opportunity that will set brands apart.
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
142,495 Total Clicks
Date Range:
May 15 — Apr 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

Fruity Floral Simple Syrups
Fruity Floral Simple Syrups
This Trio of Cocktail Syrups Includes Fruit and Floral Blends
This trio of infused simple syrups from Royal Rose Syrups can be used to add rich flavor notes to a variety of drinks and desserts. A perfect option for a hostess gift, the Fruit and Floral Royal... MORE
Baked Floral Desserts
Baked Floral Desserts
These Baked Yeast Donuts Come Topped With a Delicious Hibiscus Glaze
This vibrantly hued baked donut batch is not only better for you than its deep fried counterpart, it also has a flowery topping. From Two Red Bowls, the baked yeast donuts have a hibiscus glaze—... MORE
Creamy Flower-Filled Treats
Creamy Flower-Filled Treats
These Beautiful Pastries Have Eatable Flowers Inside a Gelatin Casing
The delicate and delicious-looking treats from Tokyo are called Havaro’s Bavarian cream desserts, which also double as a casing for the eatable flowers contained inside. Each flower is visible... MORE
Rose Drinking Elixirs
Rose Drinking Elixirs
Cilk's Rose Extract Adds Color, Flavor and Beautifying Properties to Water
While there are many artificially flavored products that can be used to enhance one’s drinking water, Cilk offers a natural solution in the form of its Inner Beauty Rose Extract. This... MORE
Floral English-Style Gin
Floral English-Style Gin
Dillon's Rose Gin is Infused with Rose Petals and Sweetened
Dillon’s Rose Gin is a delightfully refreshing Ontario-produced spirit made with elements of rose that give it a complex aroma and unique flavor. The London-style gin is infused with rose hips... MORE
Botanical Pear Sorbets
Botanical Pear Sorbets
This Ciao Bella Dessert Combines the Floral Flavors of Hibiscus with Pear
In this frozen treat from Ciao Bella, the rich, buttery and slightly tart taste of a Bartlett Pear is combined with the exotic floral flavors of the red hibiscus flower. The result is a sorbet that&#... MORE

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