Connected in-flight apps suggest consumers expect WiFi access
Implications - A host of dedicated mobile applications designed specifically for use mid-flight suggest a consumer expectation for WiFi while in transit. Whether as a means of staying connected to those on the ground or for in-flight networking purposes, such applications speak to the desire for easily accessible, WiFi-enabled communication and entertainment. This progression can be seen as a representation of shifting consumer expectations informed by an interest in remaining connected at all times.
Workshop Question - How do you think shifting consumer expectations will impact your brand? How will you adapt to them?
Trend Themes
1. In-flight Connectivity - The rise of in-flight apps, services and entertainment offerings is indicative of an increased consumer expectation for mid-air Wi-Fi and connectivity.
2. Customizable Travel Apps - Companies that can create tailored apps for in-flight entertainment, access to Wi-Fi and specialized travel experiences can provide innovative offerings to airlines, attracting customers and generating more brand loyalty.
3. High-speed Airplane Wi-fi - Advancements in technology are creating opportunities for companies to provide higher-quality, on-demand Wi-Fi internet access inside airplanes, offering improved onboard connectivity and overall user experiences.
Industry Implications
1. Airlines - Airlines can invest in personalized in-flight apps and digital infrastructure, such as Wi-Fi connection services and tailored entertainment to enhance customer experiences, generate new streams of revenue and encourage brand loyalty.
2. Entertainment - In-flight entertainment is evolving into a new category, creating new partnerships, smart apps and streaming services, creating opportunities for entertainment companies to offer more extensive catalogs of onboarding content tailored to individual airlines' needs.
3. Travel Technology - New technologies, such as beacons and high-speed satellite internet, are being used to create innovative travel experiences and connect consumers seamlessly throughout their journeys, offering potential opportunities for companies specializing in travel tech.
