Toy designers encourage personal expression with bizarre products
Implications - Toy designers are moving away from offerings that emphasize stereotypically masculine or feminine traits, instead creating a wide array of bizarre and offbeat products that are neutral in gender. Whether it's subverting pop culture characters or simply reimagining a traditional toy in a new form, these products make it acceptable for children to diverge from the norm. This progression speaks both to the fading relevance of the gender binary, as well as the heightened development of personal identity at younger ages.
Workshop Question - What can your brand do to encourage individuality and personal expression among youth?
Trend Themes
1. Gender-neutral Toys - Designers are moving away from offerings that emphasize stereotypically masculine or feminine traits, instead creating a wide array of bizarre and offbeat products that are neutral in gender.
2. Educational Subscription Boxes - Subscription boxes with developmental skills encourage kids to think, question and create through experiments and activities on ecosystems, science, ecology, and the solar system.
3. Creative Wearables for Kids - Toy wearables are being designed for children to identify their current moods and express themselves through corresponding colors and app-connected wearable bands.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can create gender-neutral toys that are unique and engaging for both boys and girls.
2. Subscription Services - Educational activity box subscription services can provide eco-friendly products with developmental skills to encourage creativity in children.
3. App-connected Wearables - Companies that create wearable technology for kids can create products connecting apps to help kids identify current moods and express themselves.
5 Featured, 43 Examples:
167,874 Total Clicks
Date Range:
Mar 15 — Jun 17
Trending:
Hot
Consumer Insight Topics:
