Portable WiFi devices optimize staying connected while mid-journey
Implications - As increasingly affordable fares democratize access to air travel, consumers are embracing devices that make connecting while on-the-move convenient and reliable. Seen as a one-time investment for frequent travelers, such gadgets streamline the process of finding the best connection and logging on. Traveling or not, this progression ultimately speaks to the desire to eliminate barriers to connectivity in all facets of life.
Workshop Question - How can your brand do its part in breaking barriers, whether that's in regards to accessibility, or in consumer expectations?
Trend Themes
1. On-the-go Wi-fi Devices - Devices that provide portable Wi-Fi for multiple devices offer opportunities to give remote or disconnected regions access to the internet and conveniences for travelers.
2. Global Hotspot Devices - Wi-Fi hotspot devices that offer seamless mobile communication not tied to a data plan unlock opportunities for remote communication in new global markets.
3. Personal Mobile Routers - Personal mobile routers that enhance capabilities during travel offer opportunities for faster and more reliable connectivity, with built-in security protocols to keep data safe.
Industry Implications
1. Travel & Tourism - Innovations in portable Wi-Fi can offer new conveniences and cost savings for travel and tourism, allowing travelers to stay connected and work remotely more easily.
2. Telecommunications - The rise of mobile hotspots and other portable Wi-Fi devices can disrupt traditional telecommunications business models, unlocking new opportunities for global connectivity and seamless mobile communication.
3. Media & Entertainment - Personal routers and hotspot devices have the potential to disrupt traditional industries like broadcast television, offering new opportunities for cord-cutters and mobile viewers to stay connected and stream content on-the-go.
