This Comical Juice Cleanse Art Installation Satirizes Pop Culture
M — August 14, 2014 — Pop Culture
References: highlineart.tumblr & eater
Artist Josh Kline parodies the juice cleanse craze and pop culture with his latest art installation titled Skittles. The series features a fridge with various fake juice bottles filled with random ingredients that make up popular personality types.
In places like New York the juice cleanse is a rapidly growing phenomenon that many people are clinging to. Kline's Skittles installation satirizes this craze by creating fake juices that represent various stereotypical personality types. The juice bottles are based off of the popular BluePrint juice cleanse drinks that list the ingredients openly on the front of the bottle. However inside each of Kline's juice bottles is a series of random objects and liquids that make up personalities like the 'Tourist'. For example the Williamsburg juice bottle epitomizes a stereotypical Williamsburg resident with ingredients such as as cheap sunglasses, cupcakes, a Cronut and Starbucks coffee.
In places like New York the juice cleanse is a rapidly growing phenomenon that many people are clinging to. Kline's Skittles installation satirizes this craze by creating fake juices that represent various stereotypical personality types. The juice bottles are based off of the popular BluePrint juice cleanse drinks that list the ingredients openly on the front of the bottle. However inside each of Kline's juice bottles is a series of random objects and liquids that make up personalities like the 'Tourist'. For example the Williamsburg juice bottle epitomizes a stereotypical Williamsburg resident with ingredients such as as cheap sunglasses, cupcakes, a Cronut and Starbucks coffee.
Trend Themes
1. Satirical Beverages - Opportunity for comical and attention-grabbing marketing campaigns that poke fun at popular trends in the beverage industry.
2. Personalized Juice Drinks - Innovation opportunity to create customized juice drinks that cater to individual personalities and preferences.
3. Alternative Juice Ingredients - Exploration of unique and unconventional ingredients for juice drinks that challenge existing flavor profiles and appeal to a certain audience.
Industry Implications
1. Art and Design - Opportunity for artists and designers to use food and beverage as a medium to create thought-provoking installations that satirize and comment on pop culture trends.
2. Beverage - Innovation opportunity for beverage companies to create novelty drinks that have personality-based themes and cater to a younger, more trend-conscious audience.
3. Marketing - Opportunity for marketing professionals to leverage humor and satire in their campaigns to engage and entertain audiences while promoting their products.
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