Consumers turn to Wi-Fi enabled storage for working on-the-go
Implications - As more consumers continue to prioritize efficiency, working on-the-go has become less of a necessity and more of a way of life. As a result, portable, WiFi-enabled storage devices and servers are emerging for the time-crunched business traveler, suggesting that growing connectivity has resulted in a sense of work-life integration, rather than the much fabled work-life balance.
Workshop Question - How do your products or services fall in line with the consumer desire for efficiency?
Trend Themes
1. Wifi-enabled Portable Storage Devices - The growing trend of portable, WiFi-enabled storage devices and servers suggests a sense of work-life integration, rather than the much fabled work-life balance, presenting an opportunity for innovative storage solutions for the time-crunched business traveler.
2. Cross-platform Capability - The iSafe Drive's universal adaptability with either Apple or Android devices, along with the SanDisk Connect Wireless Flash Drive's feature of allowing consumers to purchase lower storage devices, without having to worry about running out of space, presents an opportunity to prioritize the accessibility to files between devices of different operating systems.
3. Pocket-sized Computers - The increasing demand for highly portable devices that provide impressive functionality presents opportunities for blending the power of a computer and smartphone into a versatile and compact design ideal for on-the-go usage.
Industry Implications
1. Storage Devices Industry - Business professionals in the storage devices industry can explore the opportunity of creating wireless connectivity features that provide universal adaptability with devices of different operating systems.
2. Computer Manufacturing Industry - The computer manufacturing industry has a chance to cater to the growing trend of portability in devices with the emerging need for highly portable devices that provide impressive functionality, ideal for the on-the-go user.
3. Wireless Technology Industry - Due to the rise in demand for wireless devices and their increased integration with smartphones and computers, the wireless technology industry has an opportunity to create innovative wireless solutions that cater to the specific needs of on-the-go users.
