Freeze-dried fruit snacks offer a form of conveniently packaged health
Implications - Many manufacturers are offering freeze-dried fruit snacks that offer pure ingredients with a longer shelf-life. Free of chemical additives, these offerings appeal to the time-crunched, health-conscious consumer, both in the form of a stand-alone snack and as a beverage supplement. The modern consumer can ultimately be understood as someone who appreciates a variety of uses with every product.
Workshop Question - What do consumers find inconvenient about your industry and how can you innovate around that?
Trend Themes
1. Freeze-dried Snacks - The trend of offering freeze-dried snack foods is evidence of the growing demand for natural and healthy products with a longer shelf life that attract the health and time-conscious customer.
2. Convenience in Snacking - The growth of brands like Natierra and Homegrown Organic Farms offering bags of pre-cut snacks, including frozen avocado, is an illustration of the growing need for convenient, healthy, and fresh food options.
3. Healthy Ices - LifeIce's all-natural and flavourful ice chips exemplify the trend of creating more health-positive and portable snack options.
Industry Implications
1. Food and Beverage - The food and beverage industry should take a cue from the freeze-dried snack manufacturers by exploring more healthy and natural products with an extended shelf life as the demand continues to increase.
2. Packaging Industry - There is an innovation opportunity in creating more sustainable, eye-catching, and functional packaging to grab consumers' attention while still preserving the natural and chemical-free state of the products.
3. Retail and Distribution - Both retail and distribution businesses can take advantage of the convenience trend by improving and expanding upon the current pre-cut or prepackaged options to capitalize on the growing demand for healthy and convenient snacks.
