Vegeterra's Frozen Food Bags Make Food Inside Seem Fresh & Crisp
Laura McQuarrie — December 16, 2014 — Lifestyle
References: mousegraphics.gr & packagingoftheworld
The design of these frozen food bags by creative agency mousegraphics was developed to convey nutrition, health and affordability. The Vegeterra bags are made to look as though the frozen vegetables inside are contained in brown paper bags, making the products seem both approachable and inexpensive.
Despite these being bags that contain frozen food, the images of farm fresh corn, peas, artichokes and other assorted vegetables stresses the quality of the vibrant vegetables inside each pouch. On the lower half of the bags, there's a more accurate representation of the frozen goods inside, so that the packaging is not misleading in any way. Adopting a simple aesthetic in white, brown and natural vegetable colors, the bags are simple and easily adaptable as the line of frozen vegetables from Vegeterra grows in the future.
Despite these being bags that contain frozen food, the images of farm fresh corn, peas, artichokes and other assorted vegetables stresses the quality of the vibrant vegetables inside each pouch. On the lower half of the bags, there's a more accurate representation of the frozen goods inside, so that the packaging is not misleading in any way. Adopting a simple aesthetic in white, brown and natural vegetable colors, the bags are simple and easily adaptable as the line of frozen vegetables from Vegeterra grows in the future.
Trend Themes
1. Frozen Food Packaging - Designing frozen food packaging to appear fresh and crisp even while frozen.
2. Affordable Health Foods - Creating affordable packaging for healthy frozen foods that also conveys their nutritional value.
3. Visual Representation of Frozen Goods - Using visual representation on packaging to accurately depict the contents of frozen food products.
Industry Implications
1. Food Packaging - Innovating the design of food packaging to attract consumers and emphasize product value.
2. Frozen Food - Improving the perception of frozen food as a viable and healthy option for consumers.
3. Creative Agency - Development of unique and visually appealing packaging designs by creative agencies for clients in the food industry.
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