Consumers are enticed by meat-infused desserts for special occasions
Implications - The growing health and wellness movement has caused consumers to restrict their intake of animal products, imploring them to view meat as more of an indulgence. When it comes to entertaining, consumers are beginning to incorporate meat into dessert-inspired fare as a way of adopting a go-big-or-go-home mentality. This progression not only points to the continued success of flavor reversal, but also suggests a willingness to splurge during special occasions.
Workshop Question - In terms of hybridization, what could your brand be doing to combine opposing elements and present them in an intriguing way? How could you start introducing this to your consumers?
Trend Themes
1. Flavor Reversal - Consumers are incorporating traditionally savory flavors into sweet desserts.
2. Unconventional Pairings - The food and beverage industry is exploring unexpected combinations of sweet and savory flavors.
3. Indulgent Treats - Consumers are willing to splurge on extravagant food items during special occasions.
Industry Implications
1. Food and Beverage - There is an opportunity for the food and beverage industry to experiment with unconventional flavor combinations and develop indulgent treats.
2. Fast Food - Fast food restaurants can introduce limited-edition menus with outrageous and unconventional dishes to cater to the demand for decadent, indulgent treats.
3. Meat Producers - Meat producers can explore the creation of meat-infused desserts and partner with pastry chefs to develop innovative product offerings.
