The Lays Wavy Milk Chocolate Flavor is a Limited Edition Offering
Jana Pijak — January 6, 2016 — Lifestyle
References: lays & hellovancity
Inspired by the popular DIY recipe for chocolate-covered potato chips, the newly released Lays Wavy Milk Chocolate flavor is a limited edition offering that will satisfy both one's sweet tooth and savory cravings. While salty confection like chocolate-covered almonds and peanuts are nothing new, these chocolate-covered potato chips give new meaning to two iconic snacks.
The Lays Wavy Milk Chocolate flavor consists of the brand's baked and crispy wavy chip variety. The snacks are covered with a generous layer of hardened milk chocolate and will appeal to the fearless food lover.
If you're looking to satisfy potato chip and milk chocolate cravings, this hybrid snack is an ideal snack option that blends the best of both worlds seamlessly. The product will be on Canadian store shelves while supplies last.
The Lays Wavy Milk Chocolate flavor consists of the brand's baked and crispy wavy chip variety. The snacks are covered with a generous layer of hardened milk chocolate and will appeal to the fearless food lover.
If you're looking to satisfy potato chip and milk chocolate cravings, this hybrid snack is an ideal snack option that blends the best of both worlds seamlessly. The product will be on Canadian store shelves while supplies last.
Trend Themes
1. Chocolate-covered Snacks - The success of the Lays Wavy Milk Chocolate flavor demonstrates the growing trend of unique chocolate-covered snacks, presenting an opportunity for innovative product development in the confectionery industry.
2. Sweet and Salty Combination - The popularity of the Lays Wavy Milk Chocolate flavor highlights the ongoing trend of combining sweet and salty flavors, creating potential for new flavor profiles and hybrid snacks in the food and beverage industry.
3. Limited Edition Offerings - The release of the Lays Wavy Milk Chocolate as a limited edition flavor reflects the trend of limited edition products, providing an opportunity for companies to create buzz and generate consumer excitement through exclusivity.
Industry Implications
1. Confectionery - The success of chocolate-covered potato chips suggests potential for disruptive innovation in the confectionery industry, encouraging the development of unique and indulgent chocolate-covered snacks.
2. Food and Beverage - The popularity of the sweet and salty combination in the Lays Wavy Milk Chocolate flavor opens up opportunities for the food and beverage industry to explore new flavor combinations and innovate in the snack category.
3. Retail - The trend of limited edition offerings, exemplified by the Lays Wavy Milk Chocolate flavor, provides an avenue for retailers to create urgency and attract consumers through exclusive and time-limited products.
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