These Chocolate-Covered Strawberries are Reappropriated for Fall
Laura McQuarrie — October 16, 2015 — Lifestyle
References: dylanscandybar
Although chocolate-covered strawberries are almost always tied to the romance of Valentine's Day, this assortment from Dylan's Candy Bar reimagines them for the autumn season. The Chocolate-Dipped Halloween Strawberries may come in cozy autumnal colors, but they don't do away with the decadence that comes with Valentine's. These dipped strawberries are coated in Belgian chocolate, making them a sophisticated snack that adults will enjoy as an alternative to trick-or-treating candy.
For even more upscaling, these chocolate-dipped strawberries are also available as part of a Halloween Indulgence kit that also includes an assortment of spooky candies, cake pops and cookies.
Even during the Halloween season, when going after decadent treats, health-conscious consumers are seeking out natural and quality ingredients over processed sugars and unfamiliar ingredient lists.
For even more upscaling, these chocolate-dipped strawberries are also available as part of a Halloween Indulgence kit that also includes an assortment of spooky candies, cake pops and cookies.
Even during the Halloween season, when going after decadent treats, health-conscious consumers are seeking out natural and quality ingredients over processed sugars and unfamiliar ingredient lists.
Trend Themes
1. Autumnal Chocolate-covered Fruits - There is an opportunity to reappropriate chocolate-covered fruits, such as strawberries, for autumn consumption to target a wider audience beyond traditional Valentine's Day sales.
2. Halloween Indulgence Kits - Combining chocolate-covered fruits with other sweets and treats into indulgence kits offers a novel approach to attract Halloween consumers and increase buying potential.
3. Health-conscious Decadence - Health-conscious consumers seeking natural and quality ingredients provide an opportunity for companies to integrate these options into decadent seasonal treats such as chocolate-covered fruits.
Industry Implications
1. Candy and Confectionery - Companies in the candy and confectionery industry could expand their offerings to include chocolate-covered fruits for seasonal sales beyond traditional Valentine's Day purchases.
2. Gift Baskets and Hampers - Gift basket and hamper companies could leverage the popularity of chocolate-covered fruits as part of a seasonal offering to attract new customers and increase sales potential.
3. Organic and Natural Foods - Companies specializing in organic and natural foods can capitalize on the growing trend among health-conscious consumers seeking out natural and quality ingredients in decadent seasonal treats.
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