Snacks are remixed with hearty, indulgent ingredients to fulfill cravings
Implications - Eliminating the need for standalone main course meals, consumers are experimenting with flavors and ingredients to create more filling snack food options. Brands are not only re-inventing snack foods to add more novelty to the eating experience, but they’re also making traditionally time-consuming meals more efficient, freeing up time for the consumer.
Workshop Question - How can you accommodate the busy on-the-go consumer's demands for hyperconvenience?
Trend Themes
1. Snackification - Consumers are experimenting with hearty and indulgent snacks to replace traditional main course meals.
2. Novel Snack Foods - Brands are reinventing snack foods to add more novelty to the eating experience.
3. Microwave-friendly Snacks - The demand for microwave-friendly foods is growing among millennials and gen Z consumers.
Industry Implications
1. Food & Beverage - The food and beverage industry can incorporate snackification to create unique and fulfilling snacks for consumers.
2. Frozen Foods - The frozen food industry can explore microwave-friendly snacks that are convenient and easy to prepare for the busy consumer.
3. QSR Restaurants - Quick-service restaurants can take advantage of novel snack foods, offering unique and flavorful options to consumers.
