Frozen desserts are updated with a health-conscious twist
Implications - Frozen meals have undergone a perception makeover in recent years, as manufacturers continue to offer organic, nutrient-rich options that appeal to health-conscious consumers. The same is also becoming true for the frozen snack category, with items like frozen yogurt and desserts being reformatted for dietary restrictions, as well as being updated with healthy ingredients. This progression sees the trickle-down effect of the health and wellness movement in all forms of consumer consumption.
Workshop Question - What role can your brand play in bridging the gap between convenience and wellness?
Trend Themes
1. Healthy Frozen Treats - Manufacturers offer organic, nutrient-rich options that appeal to health-conscious consumers.
2. All-natural Frozen Desserts - Consumers search for healthy, all-natural alternatives to traditional frozen snacks and desserts.
3. Mobile Healthy Snacks - Products are tailored to active consumers who prioritize healthy snacking on the go.
Industry Implications
1. Frozen Foods - Many companies are transforming their frozen food and snack products to incorporate natural and healthier ingredients.
2. Sports Nutrition - Brands are creating frozen sports hydration solutions that cater to athletes and active individuals pre-, during and post-activity.
3. Hospitality - Toronto-based businesses like Astarté Yogurt Bar are creating artisanal hand-crafted yogurt bowls and frozen yogurt blends to appeal to foodies with a refined palette.
