This Frozen Fry Company Bags its Products with Fun Descriptive Images
References: lambweston & packagingoftheworld
The frozen fry company Lamb Weston teamed up with Williams Murray Hamm design agency to create these simple metallic blue packages for its products. The extensive line of frozen fry options are all differentiated with playfully illustrated cartoons that reveal the shape or style of each french fry.
The brand remains cohesive through each different style of fry because of the metallic blue bags. In addition to the blue bags, each label incorporates a cartoon bowl that looks like a half circle. This trademark logo appears on every Lamb Weston product, sometimes as a bowl and other times as a trophy or even an open mouth.
The brand cohesion throughout this design concept flows extremely well. The use of bold blue backgrounds with bright yellow fries and colorful bowls are sure to catch the eye of the consumer.
The brand remains cohesive through each different style of fry because of the metallic blue bags. In addition to the blue bags, each label incorporates a cartoon bowl that looks like a half circle. This trademark logo appears on every Lamb Weston product, sometimes as a bowl and other times as a trophy or even an open mouth.
The brand cohesion throughout this design concept flows extremely well. The use of bold blue backgrounds with bright yellow fries and colorful bowls are sure to catch the eye of the consumer.
Trend Themes
1. Pictorial-labeled Packaging - Using playful illustrated cartoons on packaging to differentiate products and grab consumer attention.
2. Cohesive Branding - Maintaining brand consistency through consistent use of colors, trademark logos, and design elements across product lines.
3. Eye-catching Design - Employing bold colors, contrasting elements, and visually appealing graphics to attract consumer attention.
Industry Implications
1. Frozen Food - Innovative packaging solutions can help frozen food companies stand out in a competitive market and enhance brand recognition.
2. Food Packaging - Pictorial-labeled packaging offers an opportunity for food packaging companies to provide unique and visually appealing solutions to their clients.
3. Graphic Design - Design agencies specializing in creating eye-catching visual elements can support brands in developing cohesive and attention-grabbing packaging designs.
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