Neon Penguin's Frozen Treats Combine Ice Cream and Alcohol
Laura McQuarrie — April 13, 2015 — Lifestyle
References: neonpenguin & packagingoftheworld
Don't be fooled by names like Chocolate Martini, Mint Mojito and Strawberry Daiquiri from Neon Penguin—these are not drinks, they're ice cream and alcohol desserts. Infused with real alcohol, the ice cream and sorbet products take inspiration from some of the most classic cocktails in order to bring an adult twist to a childhood treat.
In order to reiterate its sophisticated take on ice cream, the branding for Neon Penguin takes inspiration from an after-hours club with a dark design that plays off of the colors of glowing neon signage. Despite this play on going out for a boozy night, the identity developed for Neon Penguin by the Robot Food summed up by the design agency as "Proof that dessert at home doesn't have to be boring."
In order to reiterate its sophisticated take on ice cream, the branding for Neon Penguin takes inspiration from an after-hours club with a dark design that plays off of the colors of glowing neon signage. Despite this play on going out for a boozy night, the identity developed for Neon Penguin by the Robot Food summed up by the design agency as "Proof that dessert at home doesn't have to be boring."
Trend Themes
1. Alcoholic Dessert Trend - Alcoholic desserts, like Neon Penguin's ice cream and sorbet products infused with real alcohol, offer a sophisticated twist to traditional treats.
2. Cocktail-inspired Treats - Cocktail-inspired ice cream and sorbet flavors, such as Chocolate Martini and Strawberry Daiquiri, provide a unique dessert experience.
3. Premium Adult Desserts - The combination of high-quality ingredients and alcohol infusion in desserts allows for the creation of premium adult treats.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can explore innovative ways to incorporate alcohol into desserts for adult consumers.
2. Alcohol Industry - The alcohol industry can partner with dessert makers to create new alcoholic products and expand their offerings.
3. Frozen Dessert Industry - The frozen dessert industry can capitalize on the trend of alcoholic desserts by creating unique flavors and concepts that cater to adult consumers.
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