The Freshmax Fruit Stickers Help Shoppers Pick Ripe Avocados
Alyson Wyers — January 31, 2017 — Marketing
References: freshmax.co.nz & mashable
If you, like everyone else, have struggled to comprehend the ripeness of avocados, you might enjoy the simplicity of these fruit stickers. In use presently at New Zealand grocery store chain Freshmax, the avocado ripeness-indicating packaging consists of a simple gradient display.
The three-panelled fruit stickers show whether your avocado is not ripe, firm ripe, soft ripe or somewhere in between based on its shade of green. Where the avocado's hue falls on the spectrum indicates if it is ready to eat based on your preferences.
Although some avocado aficionados will claim firmness is a better indicator of ripeness than color, the sticker design will undoubtedly shed some light for the less versed in guacamole preparation.
The three-panelled fruit stickers show whether your avocado is not ripe, firm ripe, soft ripe or somewhere in between based on its shade of green. Where the avocado's hue falls on the spectrum indicates if it is ready to eat based on your preferences.
Although some avocado aficionados will claim firmness is a better indicator of ripeness than color, the sticker design will undoubtedly shed some light for the less versed in guacamole preparation.
Trend Themes
1. Ripeness-revealing Packaging - There is an opportunity for companies to create packaging that provides clear indicators of ripeness for various types of produce.
2. Gradient Displays - Gradient displays could be used in a variety of industries to provide visual indicators of levels, progress, or status.
3. Simplification of Decision Making - There is an opportunity for businesses to create products or services that simplify decision making for consumers in various industries.
Industry Implications
1. Grocery - The grocery industry can implement ripeness-revealing packaging to help consumers with produce selection.
2. Produce - The produce industry can implement packaging with gradient displays to provide clear visual indicators of ripeness or freshness levels for various types of fruits and vegetables.
3. Technology - Technology companies can use gradient displays to provide visual indicators of levels, progress, or status in a variety of products such as apps or software.
5.3
Score
Popularity
Activity
Freshness
