Mas Green Offers Fruit and Juices in Patterned Packaging
Mishal Omar — January 24, 2017 — Lifestyle
References: behance.net & packagingoftheworld
Egyptian-based brand Mas Green's visual identity was designed by Ahmed Mosaad, who took inspiration from its Arabic roots while creating these symbolic graphics.
The brand's goal was to export fruits, vegetables and juices to Europe and the Middle East, and it required a unique visual brand identity in order do to this. The brand's products are labeled in both English and Arabic, and feature traditional patterns that were inspiring to Mosaad. The Mas Green collection offers fruits in crates, as well as pure fruit juices.
This Egyptian brand boasts a visual branding identity that is culturally themed, making it stand apart from competing fruit and juice brands on the market.
The brand's goal was to export fruits, vegetables and juices to Europe and the Middle East, and it required a unique visual brand identity in order do to this. The brand's products are labeled in both English and Arabic, and feature traditional patterns that were inspiring to Mosaad. The Mas Green collection offers fruits in crates, as well as pure fruit juices.
This Egyptian brand boasts a visual branding identity that is culturally themed, making it stand apart from competing fruit and juice brands on the market.
Trend Themes
1. Cultural Branding - Opportunity for brands to develop visual identities that reflect their cultural roots, appealing to consumers seeking authentic and unique experiences.
2. Multilingual Labeling - Growing demand for products with labels in multiple languages to cater to diverse consumer markets, creating opportunities for translation and localization services.
3. Patterned Packaging - Trend towards using visually appealing patterns on packaging to enhance brand recognition and differentiate products in the competitive market.
Industry Implications
1. Food and Beverage - Innovation opportunities in creating culturally themed food and beverage products to capture the attention of consumers seeking unique culinary experiences.
2. Design and Branding - Opportunities for designers and branding agencies to develop visually captivating brand identities that showcase cultural influences and resonate with target markets.
3. Translation and Localization - Growth potential for translation and localization services in meeting the rising need for multilingual product labeling and communication across diverse consumer markets.
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