Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Performance Couture

Performance brands offer stylistic sock selections for discerning consumers

Implications - In an effort to premiumize their offerings, many performance brands are opting for a high-art, designer aesthetic. Often through creative collaborations and co-branding tactics, these offerings suggest that fitness culture has become a prominent form of personal branding that consumers wish to emphasize. Style is no longer predicated on taste alone, but encompasses a wide range of consumer interests.
Workshop Question - What other elements of your consumer's lifestyle could your brand play in? How would you make your branding stand out in those categories?
Trend Themes
1. Performance Couture - Performance brands are premiumizing their offerings through creative collaborations and designer aesthetics in an effort to tap into the fitness culture that has become a prominent form of personal branding.
2. Fashionable Compression Socks - Fitness accessory retailers are now specializing in fashionable compression socks and fusing style and function to appeal not just to runners, but also to the fashion-conscious fitness enthusiasts.
3. Athletic Sock Collections - Athletic sock collections are becoming more commonplace with brands opting to fuse performance with design as well as unique collaborations to offer a wide selection of athletic sock styles to consumers.
Industry Implications
1. Sportswear - Sportswear brands can tap into the trend of fusing performance with designer aesthetics to engage more with fitness culture and tap into personal branding.
2. Athletic Accessories - Athletic accessories retailers can create a loyal customer base by specializing in fashionable accessories that fuse style and function.
3. Footwear - Athletic and fashion footwear brands can now extend their offerings to include performance socks that prioritize comfort and performance while also catering to fashionable aesthetics.
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 39 Examples:
140,575 Total Clicks
Date Range:
Oct 15 — Feb 16
Trending:
Average
Consumer Insight Topics:

Related Examples

Simplistic Sock Tubes
Simplistic Sock Tubes
Mr Gray's Packaging Reiterates Its Straightforward Product Features
Paper Fiber Socks
Paper Fiber Socks
The C3fit Paper Fiber Socks Guarantee Dryness and Breathability
Injury-Preventing Athletic Socks
Injury-Preventing Athletic Socks
These Sports Socks Feature a Silicone Pad That Protects the Foot
Blister-Proof Performance Socks
Blister-Proof Performance Socks
These Double Layer Running Socks Prevent Friction and Injuries
Padded Running Socks
Padded Running Socks
Lululemon's Padded Run Socks Ensure Premium Comfort
Blister-Banishing Socks
Blister-Banishing Socks
These Bamboo Socks Prevent Blisters and Nasty Odors
Stink-Proof Socks
Stink-Proof Socks
The GoodFoot Business Socks Keep Your Feet Fresh After a Long Day At the Office
Vibrant Fashion Socks
Vibrant Fashion Socks
These Brightly Colored Socks Add a Splash Of Happiness To Your Feet
play_circle_filledButtoned Bamboo Socks
Buttoned Bamboo Socks
The Friendly Socks Can Be Buttoned Together to Prevent Misplacing Them
Singular Sock Boxes
Singular Sock Boxes
Flashtones' Sustainable Accessory Packaging Makes Cardboard Artful
Vibrant Underwear Packaging
Vibrant Underwear Packaging
Happy Socks' Gift Packs are Artful and Eco-Friendly
Fashionable Artwork Socks
Fashionable Artwork Socks
The STANCE x Colette Sock Sets Feature High-Fashion Graphic Prints
Outdoor Waterproof Socks
Outdoor Waterproof Socks
These Sock Designs Keep Wearers Dry Through All Sorts of Weather
Pressure-Sensing Smart Socks
Pressure-Sensing Smart Socks
The SenseGo Socks Monitor Diabetics' Feet to Prevent Ulcers & Injury
Cheering Sport Team Socks
Cheering Sport Team Socks
The STANCE Stocking Collection Celebrates the NBA All-Star Game
Artist-Designed Basketball Socks
Artist-Designed Basketball Socks
Stance's 'NBA Legends Collection' Was Designed by Todd Francis
Water-Proof Athletic Socks
Water-Proof Athletic Socks
These Performance Socks Feature a Moisture-Wicking Lining
Anti-Slip Pilates Socks
Anti-Slip Pilates Socks
These Workout Accessories Offer Maximum Comfort and Grip
Knitted Basketball Jumpers
Knitted Basketball Jumpers
These Sports Team Sweaters Honor the NBA with Colorful Crochet Designs
Toe-Stretching Socks
Toe-Stretching Socks
This Body Altering Footwear are Designed to Properly Align Feet
Crisp Soccer Collections
Crisp Soccer Collections
The New German
Energizing Compression Hosiery
Energizing Compression Hosiery
Futuro Compression Travel Socks Help to Increase Circulation
Branded B-Ball Sneakers
Branded B-Ball Sneakers
The Hurricanes' New adidas Basketball Uniforms Feature Crazylight Boosts
play_circle_filledBasketball Athlete Sodas
Basketball Athlete Sodas
These Limited Edition Mountain Dew Cans Feature Russell Westbrook
play_circle_filledLifelike Video Game Trailers
Lifelike Video Game Trailers
The New NBA 2K16 Trailer Gets Fans Pumped for the Upcoming Season
play_circle_filledNostalgic Basketball Videos
Nostalgic Basketball Videos
This Basketball Team Video Relives the City's History
Historic Basketball Sneakers
Historic Basketball Sneakers
The Nike LeBron 12 'What The' Celebrates Nike Sports History
Illusory Solar Photoshoots
Illusory Solar Photoshoots
The Pelicans' Anthony Davis Plays Ball with the Sun in These Photos
Performance-Monitoring Apparel
Performance-Monitoring Apparel
Sensoria's Running System Boasts Smart Socks, Sports Bras and Tees
Futuristic Basketball Sneakers
Futuristic Basketball Sneakers
Under Armour Unveiled the 'Curry 2' for Improved Performance
Meaningful Basketball Shoes
Meaningful Basketball Shoes
The 'D Rose 6' Celebrate's Derrick Rose's Journey Back to Health
Pop Culture Sports Jerseys
Pop Culture Sports Jerseys
'AGame' Brings Movies and TV Shows to Life as Jerseys
Movie-Themed Throwback Jerseys
Movie-Themed Throwback Jerseys
These 'Hoosiers' NBA Jerseys Pay Homage to a Fictional Team
Smart Sensor Socks
Smart Sensor Socks
Sensoria's Textile Sensor Technology Monitors Performance and Accuracy
Reflective Cycling Socks
Reflective Cycling Socks
Showers Pass' New Torch Sock Line Features a 3M Scotchlight Strip
Customizable Basketball Socks
Customizable Basketball Socks
The Nike Fade Elite Crew Now Comes With Nike iD Customization
Moisture Control Socks
Moisture Control Socks
The Vitalsox Graduated Compression Socks Keep Runners' Feet Dryer
Stylish Compression Socks
Stylish Compression Socks
Top & Derby's Product Features a Chic and Odor-Proof Design
Stylish Compression Socks
Stylish Compression Socks
RejuvaHealth Provides Chic Knee Highs for Both Men and Women