Performance brands offer stylistic sock selections for discerning consumers
Implications - In an effort to premiumize their offerings, many performance brands are opting for a high-art, designer aesthetic. Often through creative collaborations and co-branding tactics, these offerings suggest that fitness culture has become a prominent form of personal branding that consumers wish to emphasize. Style is no longer predicated on taste alone, but encompasses a wide range of consumer interests.
Workshop Question - What other elements of your consumer's lifestyle could your brand play in? How would you make your branding stand out in those categories?
Trend Themes
1. Performance Couture - Performance brands are premiumizing their offerings through creative collaborations and designer aesthetics in an effort to tap into the fitness culture that has become a prominent form of personal branding.
2. Fashionable Compression Socks - Fitness accessory retailers are now specializing in fashionable compression socks and fusing style and function to appeal not just to runners, but also to the fashion-conscious fitness enthusiasts.
3. Athletic Sock Collections - Athletic sock collections are becoming more commonplace with brands opting to fuse performance with design as well as unique collaborations to offer a wide selection of athletic sock styles to consumers.
Industry Implications
1. Sportswear - Sportswear brands can tap into the trend of fusing performance with designer aesthetics to engage more with fitness culture and tap into personal branding.
2. Athletic Accessories - Athletic accessories retailers can create a loyal customer base by specializing in fashionable accessories that fuse style and function.
3. Footwear - Athletic and fashion footwear brands can now extend their offerings to include performance socks that prioritize comfort and performance while also catering to fashionable aesthetics.
5 Featured, 39 Examples:
141,312 Total Clicks
Date Range:
Oct 15 — Feb 16
Trending:
Average
Consumer Insight Topics:
