Harry's 'A Man Like You' Ad Questions What Constitutes Masculinity
Justin Lam — February 28, 2018 — Marketing
Harry's 'A Man Like You' ad is gaining a lot of attention, as it fights gender stereotypes in a humorous and emotional way. The ad was in done in partnership with The Representation Project, a group that fights gender stereotypes and was developed by Austin-based GSD&M. The spot is less of an ad for Harry's and instead was done to amplify the conversation about what it means to be a man today. The ad does feature a nod to Harry's in a shaving scene, as that task is often seen as a manly rite of passage that fits well into the storyline.
The A Man Like You ad draws viewers into a strange, but appealing story of a boy attempting to teach an alien about what it means to be human and what it means to be a man. While the ad appears to be about the alien's discovery, the ending presents an interesting twist as it shows the boy grappling with his own questions of manhood all along. GSD&M designed the ad to resonate with Harry's main male clientele and would show them just how murky the waters of modern masculinity really are.
The A Man Like You ad draws viewers into a strange, but appealing story of a boy attempting to teach an alien about what it means to be human and what it means to be a man. While the ad appears to be about the alien's discovery, the ending presents an interesting twist as it shows the boy grappling with his own questions of manhood all along. GSD&M designed the ad to resonate with Harry's main male clientele and would show them just how murky the waters of modern masculinity really are.
Trend Themes
1. Gender Stereotype Breaking - Opportunity for brands to challenge and break gender stereotypes through their advertising campaigns.
2. Emotional Advertising - Opportunity for brands to create emotional connections with their audience by addressing societal issues in their ads.
3. Partnerships for Social Impact - Opportunity for brands to collaborate with organizations fighting against gender stereotypes to amplify the impact of their message.
Industry Implications
1. Advertising - Opportunity for advertising agencies to create campaigns that challenge traditional gender stereotypes and engage consumers emotionally.
2. Personal Care Products - Opportunity for personal care brands to redefine masculinity and promote inclusivity in their product messaging and branding.
3. Entertainment - Opportunity for entertainment companies to produce content that tackles societal issues, such as gender stereotypes, and sparks conversations.
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