The 'KFO Drone' Package is the Latest Asia-Only Publicity Stunt by KFC
Justin Lam — January 24, 2018 — Tech
KFC's new KFO drone shows the company's innovation and commitment to technological PR stunts. Thanks to a collaboration with drone company Circuit Breaker, KFC customers in India will soon be able to order food and also receive a free drone. The package deal will be part of KFC's India-only Smoky Grilled Wings, and the drone components will be packaged in the box with the chicken. Once the drone has been assembled, it will connect to Bluetooth and can be controlled using a smartphone. The KFO drones will be available for just two days in late January 2018.
This it not the first technological publicity stunt pulled by the company, nor is it the first Asia-specific one. In the past, the fried chicken chain has released a video game controller, an Internet escape pod and even a limited-edition smartphone. These stunts often run in Asia because of the larger presence and image KFC has in this continent. While there is no plan to release the KFO drone promotion in any other countries, fans of the fried chicken chain are hoping for a limited offer in North America.
This it not the first technological publicity stunt pulled by the company, nor is it the first Asia-specific one. In the past, the fried chicken chain has released a video game controller, an Internet escape pod and even a limited-edition smartphone. These stunts often run in Asia because of the larger presence and image KFC has in this continent. While there is no plan to release the KFO drone promotion in any other countries, fans of the fried chicken chain are hoping for a limited offer in North America.
Trend Themes
1. Fast Food Drones - Opportunity to leverage drones for food delivery, enhancing convenience and efficiency in the fast food industry.
2. Technological PR Stunts - Growing trend of brands utilizing technology-driven publicity stunts to generate buzz and build brand recognition.
3. Asia-specific Promotions - Increasing focus on Asia as a market for unique and exclusive promotions to cater to the larger presence and image of brands.
Industry Implications
1. Fast Food - Disruptive innovation opportunity to incorporate drones in the fast food industry for efficient delivery and enhanced customer experience.
2. Marketing and Advertising - Opportunity to explore technological PR stunts as a marketing strategy to capture consumer attention and differentiate brands in a competitive market.
3. Retail - Potential to introduce Asia-specific promotions to target the diverse retail markets in the continent and strengthen brand presence.
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