The 'KFC Comfort Zone' Shares Relaxation, Mindfulness and Affirmations
Laura McQuarrie — January 19, 2018 — Marketing
References: adweek
The 'KFC Comfort Zone' has been introduced on YouTube as a "Pot Pie-based meditation system" that features relaxing sounds and visuals—such as slowly spinning KFC Pot Pies.
The Comfort Zone is introduced through a series of six videos that range in length from about five to nine minutes, offering psychedelic imagery alongside guided personal meditations, mindfulness exercises and affirmations. With the KFC Comfort Zone 'Be Tender, Like Chicken' video, it is described that "by focusing on the tenderness of KFC’s signature Pot Pie chicken, we can become more tender human beings."
Some unrelated guided meditation videos that have been uploaded to YouTube now have tens of millions of views, indicating that practices such as mindfulness and meditation are a fundamental part of how the modern consumer maintains their all-around well-being.
The Comfort Zone is introduced through a series of six videos that range in length from about five to nine minutes, offering psychedelic imagery alongside guided personal meditations, mindfulness exercises and affirmations. With the KFC Comfort Zone 'Be Tender, Like Chicken' video, it is described that "by focusing on the tenderness of KFC’s signature Pot Pie chicken, we can become more tender human beings."
Some unrelated guided meditation videos that have been uploaded to YouTube now have tens of millions of views, indicating that practices such as mindfulness and meditation are a fundamental part of how the modern consumer maintains their all-around well-being.
Trend Themes
1. Guided Meditation Videos - Opportunity to create guided meditation videos that cater to specific audiences and offer unique experiences.
2. Psychedelic Mindfulness - Incorporating psychedelic imagery into mindfulness practices to enhance the meditative experience and engage consumers.
3. Branded Meditative Experiences - Brands can create meditative experiences that align with their values and products to strengthen their connection with consumers.
Industry Implications
1. Fast Food - Fast food chains can leverage meditative experiences to promote relaxation and mindfulness as part of their brand identity.
2. Streaming Platforms - Streaming platforms can create dedicated spaces for guided meditations and mindfulness videos to meet the growing demand for wellness content.
3. Food and Beverage - Food and beverage companies can explore the incorporation of mindfulness practices into their products to provide calming and stress-relieving experiences for consumers.
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