The 'Bumble BFF' App Helps Dating App Users Make New Friends
Katherine Pendrill — March 11, 2016 — Tech
References: bumble & cosmopolitan
Popular dating app 'Bumble' recently introduced a new feature called 'Bumble BFF,' which helps users make friends. Following in the footsteps of 'Hey! VINA' and 'Yes New Friends,' this feature adds a new dimension to the world of online networking.
Bumble BFF is a new feature that allows users to transform the dating app into a platform for finding platonic friendships. To use the feature, users simply switch the app to BFF mode and begin swiping through the profiles of potential friends. The app operates under the assumption that users are looking for friends of the same sex, so women with only be shown the profiles of other women and vise versa. When a user sees someone they would like to get to know, they simply swipe right. If the other user has also swiped right, the two parties have 24 hours to strike up a conversation.
The new feature demonstrates how dating apps are gradually diversifying in order to offer users more than just the chance to make a romantic connection.
Bumble BFF is a new feature that allows users to transform the dating app into a platform for finding platonic friendships. To use the feature, users simply switch the app to BFF mode and begin swiping through the profiles of potential friends. The app operates under the assumption that users are looking for friends of the same sex, so women with only be shown the profiles of other women and vise versa. When a user sees someone they would like to get to know, they simply swipe right. If the other user has also swiped right, the two parties have 24 hours to strike up a conversation.
The new feature demonstrates how dating apps are gradually diversifying in order to offer users more than just the chance to make a romantic connection.
Trend Themes
1. Friendship-forming Apps - Bumble BFF and similar apps are creating a trend of friendship-forming platforms within the dating app industry.
2. Platonic Networking - The introduction of Bumble BFF highlights the trend of online networking expanding beyond romantic connections to include platonic relationships.
3. Gender-specific Friend Matching - The feature in Bumble BFF that shows profiles of the same sex promotes the trend of gender-specific friend matching in the world of online friendship apps.
Industry Implications
1. Dating App Industry - The rise of Bumble BFF and similar features presents disruptive innovation opportunities within the dating app industry to cater to users seeking platonic connections.
2. Networking and Social Networking Industry - The growth of friendship-forming apps like Bumble BFF indicates potential disruptive innovation opportunities within the networking and social networking industry to expand platforms for all types of relationships.
3. Online Friendship App Industry - The emergence of gender-specific friend matching, exemplified by Bumble BFF, suggests disruptive innovation opportunities in the online friendship app industry to optimize user experience based on gender preferences.
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