Influencer James Charles Will Be Covergirl's Newest Ambassador
Mishal Omar — October 11, 2016 — Fashion
References: huffingtonpost & fashionista
The makeup industry is no stranger to female brand ambassadors but 'Covergirl' is opting to branch out to become more inclusive and expand its consumer base in the process.
Instagram and YouTube have carved out spaces in a variety of industries for people who may not have a voice on those subjects in the mainstream media -- and beauty is one of those industries. Vlogger and influencer James Charles is a teenager who shares makeup tips with fans and is essentially a self-taught beauty expert. He will be the first ever male brand ambassador for the cosmetics brand Covergirl.
By choosing a male brand ambassador, Covergirl has managed to appeal to a larger group of people and now functions on a more inclusive and expansive business model.
Instagram and YouTube have carved out spaces in a variety of industries for people who may not have a voice on those subjects in the mainstream media -- and beauty is one of those industries. Vlogger and influencer James Charles is a teenager who shares makeup tips with fans and is essentially a self-taught beauty expert. He will be the first ever male brand ambassador for the cosmetics brand Covergirl.
By choosing a male brand ambassador, Covergirl has managed to appeal to a larger group of people and now functions on a more inclusive and expansive business model.
Trend Themes
1. Inclusive Brand Ambassadors - By featuring male brand ambassadors, companies can expand their consumer base and appeal to a wider audience.
2. Influencer Marketing - Using social media platforms like Instagram and YouTube, influencers can carve out spaces in various industries and create new marketing opportunities.
3. Gender-inclusive Beauty Industry - Brands that embrace diversity and inclusivity can reach a more diverse customer base and disrupt the traditional beauty industry.
Industry Implications
1. Beauty and Cosmetics - Beauty brands can disrupt the industry by featuring male brand ambassadors and embracing inclusivity in their marketing strategies.
2. Social Media Marketing - Including influencers as brand ambassadors opens up new avenues for businesses to reach larger, more diverse audiences.
3. Fashion and Personal Care - Brands in the fashion and personal care industry can embrace and promote gender-inclusive beauty standards by featuring male brand ambassadors and diversifying their product offerings.
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