The Bumble App for Dating Only Lets Women Start Conversations
Alyson Wyers — March 30, 2015 — Tech
References: bumble & techcrunch
Founded by Whitney Wolfe and other ex-employees from Tinder, the Bumble app is a game-changing dating platform. Nearly identical to the popular (and popularly parodied) romance app, Bumble has similar profile pages, settings and the swipe motions. However, on this platform, girls hold all the power.
On Tinder when two people both swipe right, a match is created and either party can start messaging each other. But on Bumble only the female half of the match can initiate conversation. If a woman chooses not to begin chatting, the match disappears after 24 hours. The guy can extend one match every day for an additional 24 hours, but that is it.
This not only prevents men from sending unwanted pervy messages, it also stops people from using the Bumble app as a game by encouraging active users.
On Tinder when two people both swipe right, a match is created and either party can start messaging each other. But on Bumble only the female half of the match can initiate conversation. If a woman chooses not to begin chatting, the match disappears after 24 hours. The guy can extend one match every day for an additional 24 hours, but that is it.
This not only prevents men from sending unwanted pervy messages, it also stops people from using the Bumble app as a game by encouraging active users.
Trend Themes
1. Female-empowering Messaging Apps - The success of Bumble proves that there is a demand for dating and networking apps that give women more control and safety.
2. Female-led Tech Startups - The trend of successful female-led tech startups shows that there is room for innovation and disruption in traditionally male-dominated industries.
3. Gender Neutral Branding - Brands that use inclusive and gender-neutral messaging and branding are resonating with consumers who are looking for authentic and diverse representation.
Industry Implications
1. Online Dating Industry - The rise of female-empowering dating apps like Bumble disrupts the traditional dynamics of the online dating industry and opens up new opportunities for innovation.
2. Social Networking Industry - The success of Bumble in the social networking space shows that there is a demand for platforms that prioritize user safety and give women more control over their interactions.
3. Advertising and Marketing Industry - Brands that adopt inclusive and gender-neutral branding are disrupting the traditional approach to advertising and marketing and are resonating with consumers who are looking for representation that reflects their values and experiences.
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