KFC's 'Bitcoin Bucket' Can Only Be Purchased with Bitcoin
Justin Lam — January 15, 2018 — Lifestyle
References: colonelandco & cointelegraph
For a limited time, KFC Canada is offering its Bitcoin Bucket for those with a penchant for cryptocurrency. The Bitcoin Bucket will be offered across Canada and will cost the equivalent of 20 Canadian dollars. This PR move was launched by KFC Canada through its Twitter account and was accompanied by a promotional Facebook live video for the Bitcoin Bucket. The offer can only be done through the KFC home delivery system and the bucket contains contains 10 chicken tenders, waffle fries, a medium side, a medium gravy and two dips. It is unclear as to how long the offer will be available, but it could stay depending on the demand and profit it may generate.
This publicity stunt is particularly interesting as it marks the first involvement of a major fast food chain in the cryptocurrency market. However, this is not the first introduction of Bitcoin in the food market, as German food delivery company, Lieferando, began accepting Bitcoin for orders. A similar imitative was launched by a chain of Hooters restaurants and Burger King Russia as both companies respectively launched their own virtual currencies. These initiatives, whether done for publicity or not, allow a viable use of cryptocurrency and could contribute to its further popularity.
This publicity stunt is particularly interesting as it marks the first involvement of a major fast food chain in the cryptocurrency market. However, this is not the first introduction of Bitcoin in the food market, as German food delivery company, Lieferando, began accepting Bitcoin for orders. A similar imitative was launched by a chain of Hooters restaurants and Burger King Russia as both companies respectively launched their own virtual currencies. These initiatives, whether done for publicity or not, allow a viable use of cryptocurrency and could contribute to its further popularity.
Trend Themes
1. Cryptocurrency Adoption by Fast Food Chains - The adoption of cryptocurrencies by fast-food chains could become a trend in the near future, promoting the use of digital currencies in everyday transactions.
2. Virtual Currencies in the Food Industry - Virtual currencies could become a popular payment method throughout the food industry, leading to wider adoption in other sectors.
3. Cryptocurrency Promotions and Campaigns - More companies could launch cryptocurrency-based promotional campaigns, potentially attracting new customers and generating excitement among cryptocurrency enthusiasts.
Industry Implications
1. Fast-food Industry - The fast-food industry could explore more opportunities for cryptocurrency payments, potentially attracting younger or tech-savvy customers.
2. Food Delivery Industry - The food delivery industry could capitalize on the increasing cryptocurrency adoption by fast-food chains and explore similar payment methods to cater to tech-savvy customers.
3. Marketing and Advertising Industry - The marketing and advertising industry could potentially develop more creative campaigns that incorporate cryptocurrency, appealing to a digitally-savvy audience that values innovation and technology.
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