Bumble Was Used to Raise $50,000 for a Planned Parenthood Donation
Riley von Niessen — February 2, 2017 — Social Good
References: plannedparenthood.org & teenvogue
Bumble BFF, the friend-finding subsidiary of the popular dating app, ran a campaign that resulted in $50,000 revenue, which went towards a Planned Parenthood donation.
At a time when women's rights are considered to be under threat in the US, it's important for vital resources like Planned Parenthood to stay open to ensure everyone has access to the resources they need. Bumble clarified its intentions with the campaign on Instagram with a caption that states, "This isn't a political post. Our team is a mixing pot, some of us are republicans, some are democrats, some are independents, and some aren't even from America, but every single one knows how important it is for women to have safe and affordable healthcare. At the end of the day, women's rights are fundamental rights."
To raise the $50,000 for its Planned Parenthood donation, the dating app promised to put 10 cents for every match made on the BFF subsidiary towards the organization. In response, women everywhere upped their participation and some even downloaded the app for the first time to help raise more money. In addition to directly funding women's healthcare, Bumble incited more women to connect with one another with a common goal in mind, helping to build positive connections that have the power to make a difference.
At a time when women's rights are considered to be under threat in the US, it's important for vital resources like Planned Parenthood to stay open to ensure everyone has access to the resources they need. Bumble clarified its intentions with the campaign on Instagram with a caption that states, "This isn't a political post. Our team is a mixing pot, some of us are republicans, some are democrats, some are independents, and some aren't even from America, but every single one knows how important it is for women to have safe and affordable healthcare. At the end of the day, women's rights are fundamental rights."
To raise the $50,000 for its Planned Parenthood donation, the dating app promised to put 10 cents for every match made on the BFF subsidiary towards the organization. In response, women everywhere upped their participation and some even downloaded the app for the first time to help raise more money. In addition to directly funding women's healthcare, Bumble incited more women to connect with one another with a common goal in mind, helping to build positive connections that have the power to make a difference.
Trend Themes
1. Charitable Campaigns - Charitable campaigns are a trend that can be used by businesses to promote themselves while supporting important social causes.
2. Socially Conscious Business Models - Socially conscious business models are a trend that can be used by businesses wanting to appeal to customers who care about social issues.
3. Activism Through Technology - Activism through technology is a trend that can be used by businesses to encourage users to support important social issues using their existing tools and resources.
Industry Implications
1. Social Media - Social media companies can take advantage of charitable campaigns to raise awareness of important social issues and drive user engagement.
2. Dating Apps - Dating apps can leverage their platform and user base to raise funds and awareness for socially important issues.
3. Healthcare - Healthcare providers can benefit from partnering with socially conscious businesses to raise funds and expand access to important healthcare services.
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