KFC's Comfort Zone Campaign is Humorous and Hypnotic
Ellen Smith — January 19, 2018 — Lifestyle
KFC is letting consumers know the powerful effects of it's pot pie by releasing a hallucinogenic campaign entitled KFC's Comfort Zone.
The campaign consists of six videos, with each video focusing on an element of personal meditation, mindfulness and affirmation. Both hypnotizing and humorous, these ads were designed to help a consumer forget about the chaos and anxiety of life by slipping into a temporary state of relaxation. According to the agency responsible for this campaign, the intention was to “take listeners on a journey of comfort as they drift in a warm and peaceful sea of steam, floating amidst tender chicken and veggies, enveloped by a golden, flaky crust.”
To accompany the trippy visuals, each ad features a clever name, such as "Space, Time, Pot Pie" or "Be Tender, Like Chicken."
The campaign consists of six videos, with each video focusing on an element of personal meditation, mindfulness and affirmation. Both hypnotizing and humorous, these ads were designed to help a consumer forget about the chaos and anxiety of life by slipping into a temporary state of relaxation. According to the agency responsible for this campaign, the intention was to “take listeners on a journey of comfort as they drift in a warm and peaceful sea of steam, floating amidst tender chicken and veggies, enveloped by a golden, flaky crust.”
To accompany the trippy visuals, each ad features a clever name, such as "Space, Time, Pot Pie" or "Be Tender, Like Chicken."
Trend Themes
1. Relaxation-themed Advertising - Businesses in the food industry can incorporate relaxation and mindfulness concepts in their advertisement campaigns to create a sense of escapism and comfort for their audience.
2. Humorous Food Campaigns - Humor-based advertisement campaigns can be used to create a stronger brand identity and a deeper connection with the audience, especially in the food industry.
3. Audio-visual Advertising - Combining aesthetically pleasing visuals with hypnotic audio can create an immersive experience for the audience, making them more likely to remember and associate with the brand.
Industry Implications
1. Fast Food - Fast food chains can use relaxation and mindfulness concepts to improve brand perception and create a more positive customer experience.
2. Marketing and Advertising - Advertising agencies can create humor-based and immersive campaigns for their clients, focusing on creating unique and memorable experiences for the audience.
3. Food and Beverage - Food and beverage companies can incorporate audio-visual elements in their product marketing campaigns to create a multi-sensory experience for consumers.
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