Alcohol brands appeal to adventurous travelers with unique accommodations and tours
Implications - Alcohol brands appeal to avid travelers by providing them with ways to experience beers, wines, and spirits through engaging, educational and physical activities. Veering from traditional brewery or distillery tours, offbeat activities like cannabis-winery tours and gin foraging vacations resonate with an experience-driven audience. This new form of tourism helps connect the brand to the consumer on a more intimate and educational level.
Workshop Question - How can you connect with your consumers using experiential tactics?
Trend Themes
1. Alcohol Tourism - Alcohol brands are increasing their engagement with consumers through offering unique experiences on alcohol tourism trips.
2. Cannabis Tourism - Cannabis companies are entering into the tourism industry by offering unique activities and accommodations to consumers who are interested in marijuana.
3. Food & Drink Industry Integration - The integration of the food and drink industry is becoming more prevalent, with restaurants and breweries offering exclusive experiences that showcase their respective industries.
Industry Implications
1. Beverage Industry - The beverage industry has a disruptive innovation opportunity in creating unique experiences for consumers through the integration of food, accommodation, and tourism.
2. Tourism Industry - The tourism industry can take advantage of the growing trends of alcohol and cannabis tourism by offering experiences that cater to consumers' interests.
3. Creative Agency Industry - Creative agencies have the opportunity to partner with alcohol and cannabis companies to design and execute unique brand activations and experiences for consumers.
