Nirvana Brewery Launched Two Inventive New No-Alcohol Beer Products
Laura McQuarrie — August 9, 2018 — Lifestyle
References: instagram & barmagazine
Bars, mixologists and breweries are adapting to the rise of low- and no-alcohol lifestyles by offering innovative flavor-focused products. London's Nirvana Brewery recently launched two new no-alcohol products, including Ananda Buchabeer featuring its signature Tantra Pale Ale, kombucha, green tea from Japan and sugar cane. Rather than focus on the lack of alcohol in the product, the new beer emphasizes that it is full of live cultures, beneficial bacteria, enzymes and antioxidants.
Along with the launch of the Ananda Buchabeer, Nirvana Brewery also unveiled another no-alcohol option in the form of Zen & Berries, a balanced fruit sour beer accented by blueberry and ginger.
These two new alcohol-free alternatives were launched at the Mindful Drinking Festival, the perfect place to reach the many younger consumers who are now consciously choosing not to drink alcohol.
Along with the launch of the Ananda Buchabeer, Nirvana Brewery also unveiled another no-alcohol option in the form of Zen & Berries, a balanced fruit sour beer accented by blueberry and ginger.
These two new alcohol-free alternatives were launched at the Mindful Drinking Festival, the perfect place to reach the many younger consumers who are now consciously choosing not to drink alcohol.
Trend Themes
1. Low-alcohol Beverages - Opportunity for breweries and mixologists to create innovative flavor-focused products with low alcohol content to cater to the rise of low-alcohol lifestyles.
2. Functional Beverages - Emerging trend in the beverage industry where products highlight the health benefits of live cultures, beneficial bacteria, enzymes, and antioxidants to tap into the wellness-conscious consumer market.
3. Mindful Drinking - Growing movement among younger consumers who consciously choose not to drink alcohol provides a disruptive opportunity for bars and breweries to develop innovative non-alcoholic beverage options.
Industry Implications
1. Breweries - Breweries can tap into the trend of low-alcohol and non-alcoholic beverages by creating innovative flavor profiles and highlighting the health benefits associated with these products.
2. Mixology - Mixologists have an opportunity to develop creative non-alcoholic cocktails that provide a flavorful and enjoyable experience for those who choose not to consume alcohol.
3. Wellness Industry - The wellness industry can capitalize on the rise of mindful drinking by offering functional beverages that promote health benefits and cater to the needs of consumers seeking non-alcoholic options.
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