Toast and Loopr Teamed up for this Luxe Brand Activation on Wheels
Jana Pijak — May 31, 2017 — Lifestyle
References: townandcountrymag & wetoast
This mobile cannabis lounge was a collaborative effort between Toast and Loopr, who teamed up to take participants on a smoke-centric tour of Aspen. Based in the Colorado city, Toast offers luxe, and elegantly branded cannabis products, while the Louisiana-based Loopr specializes in cannabis tourism experiences -- making this brand partnership a match made in heaven.
Celebrating Toast's newest product release, this brand activation with Loopr was brought to life with help from creative agency Viceroy. In addition to its cannabis lounge on wheels, this Aspen tourism bus also hosted exclusive events on an invite-only basis, creating an unforgettable experience for marijuana enthusiasts.
With social responsibility at the forefront of its core values, Toast aimed to provide visitors of its mobile lounge with "the first legal and safe place to enjoy cannabis in Aspen."
Celebrating Toast's newest product release, this brand activation with Loopr was brought to life with help from creative agency Viceroy. In addition to its cannabis lounge on wheels, this Aspen tourism bus also hosted exclusive events on an invite-only basis, creating an unforgettable experience for marijuana enthusiasts.
With social responsibility at the forefront of its core values, Toast aimed to provide visitors of its mobile lounge with "the first legal and safe place to enjoy cannabis in Aspen."
Trend Themes
1. Mobile Cannabis Lounges - Disruptive Innovation Opportunity: Explore collaborations between cannabis brands and mobile tourism experiences to provide unique and legal cannabis consumption opportunities.
2. Cannabis Tourism Experiences - Disruptive Innovation Opportunity: Develop cannabis-focused tourism experiences that cater to the growing interest in cannabis-related travel.
3. Luxe Cannabis Products - Disruptive Innovation Opportunity: Create elegantly branded cannabis products that cater to the luxury market, offering a premium cannabis experience.
Industry Implications
1. Cannabis - Disruptive Innovation Opportunity: Explore partnerships and collaborations within the cannabis industry to create unique and memorable experiences for consumers.
2. Tourism - Disruptive Innovation Opportunity: Integrate cannabis-focused experiences into the tourism industry to attract a new segment of travelers seeking cannabis-related adventures.
3. Creative Agencies - Disruptive Innovation Opportunity: Partner with cannabis brands to create immersive brand activations and unique marketing experiences that align with the evolving cannabis industry.
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