Makeup application tools become art forms in themselves
Implications - With the online beauty world now driving trends in the cosmetic and skincare industry, the process of applying makeup has become commodified in new and distinct ways. Whether they're pad-soaked moisturizers or makeup-infused papers, such items cater to individuals who prioritize convenience and novelty in their self-care habits.
Workshop Question - How could your brand reformat one of its products or services?
Trend Themes
1. Convenient and Novel Self-care - Innovative products like makeup-infused papers and pad-soaked moisturizers cater to individuals who prioritize convenience and novelty in their self-care habits.
2. Alternative Makeup Applicators - Unique makeup applicators like Smashbox's Gel Cushion Applicator and glittery silicone makeup blenders have disrupted the traditional makeup sponge market, providing consumers with options that offer more control and less product waste.
3. Single-use Beauty Sheets - Products like Flesh Beauty's 'Flipbook' and multipurpose moisturizing rounds meet the demand for convenient and lightweight beauty tools, with the added benefit of being cruelty-free, fragrance-free and paraben-free.
Industry Implications
1. Cosmetics - New makeup applicators designed to blend products in a more sanitary way or apply foundation without soaking it up improve hygiene and save consumers money, while convenient alternatives to traditional makeup palettes like Flesh Beauty's 'Flipbook' provide mess-free and portable options.
2. Skincare - Convenient and novel self-care products like Touch in Sol's 'No Poreblem Priming Eraser,' which comes in a convenient pen-like shape, cater to consumers prioritizing ease of use and quick application. Multipurpose products like Peach & Lily's Lazy Day All-In-One Moisture Pad are a natural extension of K-beauty's advanced technology and offer consumers the benefits of multiple products in one.
3. Beauty Retailers - Online and offline beauty retailers need to stay up-to-date on the latest trends in self-care and beauty tools, and offer innovative products like those described to cater to the convenience and novelty-seeking habits of consumers.
