Beetroots are incorporated into different types of beverages
Implications - Whether alcoholic or touted as nutritious, beverages are being made with beetroot as their front-and-center ingredient. The use of this vegetable in a seemingly unlikely format caters to consumers seeking to achieve health and wellness in convenient forms, while also catering to consumers that see themselves as foodies.
Workshop Question - How could your brand reformat the way in which one of its products/services is offered?
Trend Themes
1. Beetroot-based Beverages - Beetroot is being used as the primary ingredient in various beverage products, catering to health and wellness consumers and foodies alike.
2. Superfood Powders - Beetroot powder is an innovative superfood ingredient, used as an alternative to messy and time-consuming juicing and cooking methods.
3. Aquafaba Cocktails - Aquafaba, or chickpea brine, is being used as a plant-based alternative to egg whites in various cocktails, catering to vegan consumers and creating a new category of innovative drinks.
Industry Implications
1. Beverage Industry - The beverage industry can reference the trend of beetroot-based beverages as a product innovation opportunity that caters to health-conscious and foodie consumers.
2. Health Food Industry - The superfood powder trend presents a product innovation opportunity for the health food industry, providing a convenient and nutrient-rich alternative to traditional juicing and cooking methods.
3. Bar and Restaurant Industry - The aquafaba cocktail trend presents a product innovation opportunity for the bar and restaurant industry to cater to vegan consumers and create innovative plant-based drink options.
