The Stars Wars Theme Park Boasts Choose Your Own Adventure Elements
Laura McQuarrie — April 18, 2017 — Marketing
References: disneyworld.disney.go & io9.gizmodo
At a panel at the Star Wars Celebration in Orlando, Florida, it was revealed just how much guests of the Star Wars Theme Park can expect to be immersed in the futuristic, sci-fi world.
While there is specific emphasis being put on the world to make it feel like an authentic extension of the movie world, the Disney World Star Wars Theme Park is going above and beyond when it comes to interactivity.
For instance, the panel revealed that the choices one makes throughout the theme park have the potential to affect the entire experience. As Gizmodo describes: "If you ride the attraction that pits the First Order vs. the Resistance, the side you pick will have ramifications throughout the park. Fly the Millennium Falcon in another ride and, depending on how well you do, maybe a Bounty Hunter will start hunting you."
While there is specific emphasis being put on the world to make it feel like an authentic extension of the movie world, the Disney World Star Wars Theme Park is going above and beyond when it comes to interactivity.
For instance, the panel revealed that the choices one makes throughout the theme park have the potential to affect the entire experience. As Gizmodo describes: "If you ride the attraction that pits the First Order vs. the Resistance, the side you pick will have ramifications throughout the park. Fly the Millennium Falcon in another ride and, depending on how well you do, maybe a Bounty Hunter will start hunting you."
Trend Themes
1. Immersive Theme Parks - Creating immersive experiences that extend beyond the screen or stage by allowing guests to actively participate and impact the park environment.
2. Choose Your Own Adventure - Developing theme park attractions that offer multiple storylines and outcomes based on guest actions and choices.
3. Interactivity in Theme Parks - Incorporating interactive elements in theme parks that respond to guest choices, creating a personalized and dynamic experience.
Industry Implications
1. Theme Parks - Theme park operators can leverage interactive storytelling and immersive experiences to enhance visitor engagement and boost ticket sales.
2. Entertainment - The entertainment industry can explore the integration of interactive technologies and storytelling to create unique and engaging experiences for audiences.
3. Technology - Tech companies can develop innovative solutions that enable real-time interactivity in theme parks, such as tracking guest actions and adjusting park elements accordingly.
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