The BrewDog #Mashtag Beer was Created by Twitter and Facebook Users
— June 30, 2013 — Lifestyle
References: brewdog & laughingsquid
BrewDog brewery, a unique company that is constantly creating strange and wonderful new ales, has just released their #Mashtag brew. This particular beer was created by votes from Facebook and Twitter users as to which ingredients were to be included in the beer. The resulting brew contains New Zealand hops, Hazelnuts, and Oak chips. Its 7.5% alcohol content makes it a bit stronger than some other ales out there, which was also, and unsurprisingly, voted on by social media users.
“We handed the keys to the brewery over to our fans,” said spokeswoman Sarah Warman. This genius marketing move has generated a ton of interest in the #Mashtag brew, since those who voted on its ingredients clamor to taste their own creation.
BrewDog describes this beer as "democratic," and by allowing its fans to create a beer of their own, BrewDog has truly created a democratic beer.
“We handed the keys to the brewery over to our fans,” said spokeswoman Sarah Warman. This genius marketing move has generated a ton of interest in the #Mashtag brew, since those who voted on its ingredients clamor to taste their own creation.
BrewDog describes this beer as "democratic," and by allowing its fans to create a beer of their own, BrewDog has truly created a democratic beer.
Trend Themes
1. User-created Products - The BrewDog #Mashtag beer demonstrates the trend of allowing users to contribute to the creation of products, fostering a sense of ownership and engagement.
2. Crowdsourced Marketing - Through the #Mashtag beer, BrewDog showcases the power of crowdsourcing and harnessing the collective intelligence of social media users to generate interest and create unique products.
3. Interactive Branding - BrewDog's #Mashtag beer exemplifies the trend of interactive branding, where brands involve consumers in the creative process, forging stronger connections and increasing brand loyalty.
Industry Implications
1. Craft Beer - The craft beer industry can leverage user participation to create custom brews and engage with consumers in a more personal and innovative way.
2. Social Media Marketing - The social media marketing industry can explore the concept of crowdsourcing to involve users in product creation, generating buzz and building brand communities.
3. Food and Beverage - The food and beverage industry can adopt user-driven innovation to develop new products that cater to individual preferences, reflecting the growing consumer demand for customization.
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