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Spritzed Beverage

Beverages or beverage flavor-boosters come in sprayable forms

Implications - Reformatting the ways beverages are either created or consumed, brands are offering drinkable products in spray-on formulations. These products serve consumers prioritizing more than flavor in the beverages they purchase, and are instead seeking all-encompassing experiences that are interactive in nature.
Workshop Question - How could your brand better insert interactivity into its products/services?
Trend Themes
1. Sprayable Beverages - Brands are offering drinkable products in spray-on formulations to offer interactive all-encompassing experiences to consumers.
2. Functional Sprays - The spray format offers a convenient way for consumers to absorb various benefits, including vitamins, probiotics, and energy.
3. Edible Garnish Sprays - Edible sprays provide a new dimension to cocktails by adding aroma, enhancing flavors, and creating a more immersive experience for customers.
Industry Implications
1. Beverage Industry - Exploring innovative ways to enhance the consumer experience with sprayable beverage products.
2. Health and Wellness Industry - Developing functional sprays that provide convenient ways for consumers to absorb vitamins, probiotics, and other benefits.
3. Hospitality Industry - Creating immersive dining and drinking experiences with edible garnish sprays that enhance aroma and flavor profiles of cocktails and food.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
11 Featured, 79 Examples:
137,755 Total Clicks
Date Range:
Apr 17 — Jun 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Sprayable Low-Calorie Drinks
Sprayable Low-Calorie Drinks
'AERO Drinks' Makes Unique Aerosol-Based Cocktail Beverages
There are tons of low-calorie drinks that are packaged for consumer convenience in the form of cans and bottles but AERO Drinks sets itself apart as “the world’s first start-up to... MORE
Portable Vitamin Sprays
Portable Vitamin Sprays
VitSpritz Offers Convenient Oral Spray Vitamin Supplements
MIJO Healthcare developed an innovative new vitamin brand called VitSpritz that shares oral spray vitamin supplements as an alternative to solid tablets that are best swallowed with a swig of water.... MORE
Edible Cocktail Fragrances
Edible Cocktail Fragrances
Alice & the Magician Offers Fragrances that Enhance Food and Drinks
The company Alice & the Magician makes perfumes, but instead of using chemicals its products are formulated using natural ingredients to create edible, flavor-enhancing fragrances. The unique... MORE
Smoky Seasoning Sprays
Smoky Seasoning Sprays
Food Imagineering's Liquid Smoke Sprays Enhance Meat, Cheese and Fish
Although liquid smoke is commonly used for the purposes of flavoring food, it is often sold by the bottle in ready-to-pour packaging. Food Imagineering offers a convenient alternative to bottled... MORE
Edible Garnish Sprays
Edible Garnish Sprays
Tanqueray No. Ten & World of Zing Made a Flavor-Enhancing Atomizer Garnish
Cocktails are often paired with a variety of edible garnishes but Tanqueray No. Ten gin and World of Zing came together to create a unique atomizer garnish for the on-trade drinks industry. The... MORE
Multi-Sensory Cocktail Sprays
Multi-Sensory Cocktail Sprays
Silent Pool's Cocktail Mists are Branded as a "Liquid Garnish"
When it comes to creating the perfect cocktail, there is often a lot of consideration that goes into adding the right ingredients for taste and aesthetically pleasing garnishes, but Silent Pool sets... MORE
Prepackaged Herb Flavors
Prepackaged Herb Flavors
The Simply Beyond Herb Flavor Collection Quickly Infuses Fresh Taste
Not everyone has access to fresh herbs and spices, so the new Simply Beyond Herb Flavor Collection is intended to offer consumers a way to infuse their foods without having to keep fresh ingredients... MORE
Functional Probiotic Sprays
Functional Probiotic Sprays
JÚS by Julie's Probiotic Shots are a Convenient Way to Support Health
While most probiotic shots are packaged by in small-scale bottles and are meant to be consumed like drinks, JÚS by Julie is expanding its health beverage and probiotic range with Probiotic +... MORE
Fragrantly Perfumed Cocktails
Fragrantly Perfumed Cocktails
At Mace, Craft Cocktail Drinks are Misted to Add Gentle Flavors
Mace is New York City bar that specializes in serving creative craft cocktails. Mace, its namesake drink, is an aromatic cocktail that’s prepared with dill seed-infused Snow Leopard Vodka,... MORE
Pepper Spray-Infused Beer
Pepper Spray-Infused Beer
'In Your Mace' Uses Peppers and Spices Normally Seen in Pepper Sprays
‘In Your Mace’ is the newest craft brew from Dogfish Head brewery and it boasts a powerful heat with its inclusion of powerful heat. Created in a partnership with Mace Security... MORE
play_circle_filledIngestible Energy Sprays
Ingestible Energy Sprays
The Six-Calorie Fit4style Energy Spray Comes in a Wearable Package
A seemingly endless supply of energy products have been launched for the sports market, including everything from beverages to on-the-go snacks but few of these solutions can comfortably be carried... MORE

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Extravagantly Garnished Canadian Cocktails
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Low-Sugar Energy Bars
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Customization-Focused Cocktail Bars
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Jet Lag-Combating Chewing Gums
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Brain-Boosting Snack Bars
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play_circle_filledSustainable Cocktail Bars
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Male-Specific Branded Multivitamins
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Cherry Blossom Beer Branding
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Refreshing Hybrid Lager Ales
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play_circle_filledOrganic Vegan Vitamins
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Climate Change Beer Campaigns
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