The competitive older Millennial is satiated with adult achievement-sharing sites
Implications - The Millennial generation is the largest in North American history; Trend Hunter splits the group into micro generations, identifying the 'Pro Millennial' as the oldest. The Pro Millennial uses social media more competitively than other Millennial groups as it entered into their lives during early adulthood when future planning was already a focus. Social media sites that enable milestone sharing appeal to this generation as they provide an opportunity to share more meaningful content they can be proud of.
Workshop Question - How are you appealing to the Pro Millennial's competitive nature?
Trend Themes
1. Milestone Sharing Social Sites - Social media sites that enable milestone sharing appeal to the Pro Millennial generation as they provide an opportunity to share more meaningful content they can be proud of.
2. Privacy-preserving Personal Memory Apps - Apps such as MyBabyBio let parents share personal moments of their children's development with family and friends while allowing them to keep their privacy.
3. Virtual Reality Personal Memories - Facebook's VR Memories feature presents personal photos and videos in a virtual 3D space, creating an immersive and magical experience.
Industry Implications
1. Social Media - Social media sites can offer new milestone sharing opportunities for users to create more authentic and meaningful content.
2. Personal Data Privacy - Apps and technologies that allow users to keep their personal moments private while still sharing with close family and friends can create an opportunity for disruptive innovation in the data privacy industry.
3. Virtual Reality Technology - Virtual reality advancements that turn personal memories into an immersive experience can disrupt the way we interact and reminisce with our personal memories.
6 Featured, 54 Examples:
171,242 Total Clicks
Date Range:
Jul 16 — Aug 18
Trending:
Average
Consumer Insight Topics:
