Budweiser's 'Tagwords' Campaign Shares Google Search Terms
Laura McQuarrie — August 2, 2018 — Lifestyle
References: adweek
Budweiser's new Tagwords campaign introduces a clever way for the brand to sidestep copyrights and get consumers to play an active part in discovering its strong link to music throughout history. There are countless pictures of Budweiser products in the hands of big-name musicians and the brand is now encouraging consumers to conduct their own searches for these iconic snapshots throughout history by providing precise strings of keywords that can be plugged into a search on Google. For instance, phrases like "1987 California hip-hop Budweiser" provide the proof of Budweiser's role in the music scene of the time.
The new campaign is currently running in Brazil and offers a look back on several decades of music history. Rather than offering easy-to-scan codes or URLs that link to a specific destination, Tagwords calls consumers into action into a different way.
The new campaign is currently running in Brazil and offers a look back on several decades of music history. Rather than offering easy-to-scan codes or URLs that link to a specific destination, Tagwords calls consumers into action into a different way.
Trend Themes
1. Interactive Consumer Engagement - Budweiser's 'Tagwords' campaign encourages consumers to actively participate by conducting their own searches for iconic snapshots, creating an interactive and engaging experience.
2. Conscious Brand Messaging - Through the use of specific search terms, Budweiser's campaign cleverly conveys its strong link to music throughout history, showcasing its brand messaging in a unique and impactful way.
3. Creative Copyright Strategies - Budweiser's Tagwords campaign finds a clever way to sidestep copyrights by using precise strings of search keywords, allowing the brand to showcase its association with big-name musicians without infringing on copyright laws.
Industry Implications
1. Beverage - The beverage industry can explore interactive consumer engagement strategies similar to Budweiser's Tagwords campaign to enhance brand messaging and create memorable experiences for consumers.
2. Advertising - In the advertising industry, there is an opportunity to develop creative copyright strategies that enable brands to effectively showcase their associations without violating copyright laws, as demonstrated by Budweiser's Tagwords campaign.
3. Music - The music industry can leverage Budweiser's Tagwords campaign as inspiration for creating immersive experiences that highlight the historical connections between brands and iconic musicians.
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