Savory food items are created with increasingly vibrant hues
Trend - Food brands are using colors typically associated with desserts and candies in savory dishes, snacks, and toppings. The adoption of vibrant hues in savory items immediately grabs attention, serves consumers seeking novelty, and caters specifically to demographics most concerned with social media-friendly aesthetics in their purchase decisions.
Insight - Branding is usually the first thing that draws consumers to a product–especially when it features particularly bold labels, claims, or coloring. Having that branding be represented in the product itself–particularly in the food industry where food presentation tends to follow more traditional norms–is a unique feat that immediately appeals to consumers who prioritize novelty and social shareability when deciding upon what to purchase.
Insight - Branding is usually the first thing that draws consumers to a product–especially when it features particularly bold labels, claims, or coloring. Having that branding be represented in the product itself–particularly in the food industry where food presentation tends to follow more traditional norms–is a unique feat that immediately appeals to consumers who prioritize novelty and social shareability when deciding upon what to purchase.
Workshop Question - How could your brand better cater to social media aesthetic-seeking consumers?
Trend Themes
1. Use of Vibrant Colors in Savory Food Items - The trend of using dessert-like colors in savory dishes and snacks serves consumers seeking novelty and caters specifically to demographics most concerned with social media-friendly aesthetics.
2. Interest in Algae as a Food Source - The trend of using algae in food products has popularized a variety of food and beverages that are intensely blue or even green, creating disruptive innovation opportunities for companies to explore new and unconventional ingredients for their products.
3. Free-from Vegetable-based Pizza Crusts - The trend of vegetable-based pizza crusts cater to the needs of consumers who seek free-from products. These crusts have the potential to elevate homemade pizza creations with their vibrant colors and may encourage home cooks to experiment with new vegetable ingredients.
Industry Implications
1. Food and Beverage Industry - These trends have emerged in the food and beverage industry, creating opportunities for companies to develop innovative products that appeal to consumers seeking novelty and social shareability.
2. Health and Wellness Industry - Interest in using algae as a food source and the availability of free-from vegetable-based pizza crusts cater to the needs of health-conscious consumers, creating new opportunities for companies in the health and wellness industry.
3. Marketing and Social Media Industry - The trend of creating highly instagrammable food innovations has become a marketing opportunity, creating opportunities for businesses in the marketing and social media industry to partner with culinary establishments and create content that appeals to foodie consumers.
5 Featured, 45 Examples:
61,773 Total Clicks
Date Range:
Jan 17 — Aug 18
Trending:
Warm
Consumer Insight Topics:
